ORLANDO, Fla. --- Stirling Sotheby’s International Realty was named exclusive sales and marketing agents for a $1.95 million luxury home and airplane hangar at Spruce Creek Fly-In in Volusia County.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said luxury home specialists Rachel McGrath and Debbie Keilin are representing the property and serve as principal contacts for prospective buyers.
The six-bedroom, four-and-a-half bath luxury home offers 6,032 square feet of luxury living space with a separate guest house, huge courtyard, heated oasis style swimming pool and a second gated entry.
The home features golf and lake views, summer kitchen, travertine floors, a ground floor master suite with spa style bath, a second floor media room and library.
The 60-foot-by-68-foot tiled, air-conditioned airplane hangar was previously owned by NASCAR driver Mark Martin and features a full kitchen and a bath, conference room and private office.
Visit http://tour.circlepix.com/tour/Nitro/loadingPage.htm?tourId=793509
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Showing posts with label Stirling Sothebys International Realty. Show all posts
Showing posts with label Stirling Sothebys International Realty. Show all posts
Wednesday, May 25, 2011
Tuesday, May 24, 2011
Introducing David Toro, Luxury Homes Specialist at Stirling Sotheby’s International Realty
Orlando, Fla. --- David Toro, International Luxury Homes Specialist at Stirling Sotheby’s International Realty, has a different take on the real estate market from many market observers.
“In my role as an International Luxury Homes Specialist at Stirling Sotheby’s International Realty I have met countless celebrities, engineers, lawyers, doctors, business owners, and executives,” Toro said.
“While many educated individuals look down upon today's real estate market, I see a breadth of opportunity,” he said.
“We are emerging from an unprecedented housing market, but positive trends are already beginning to emerge. Buyers are leaving the sidelines and sellers are adjusting to the realities of the market. That’s a win/win situation, because as the supply curve dwindles, and as the demand curve increases, we will begin seeing a steady upbeat of market valuation,” he added.
For Toro, Stirling Sotheby’s International Realty has the best grasp of market conditions and the infrastructure to shape the market.
“Our marketing department constantly innovates new avenues for our listings. We are at the forefront of the industry. Luxury QR CODE marketing is a good example of our industry-leading efforts---we are among the first real estate firms in the U.S. to implement barcodes that can be scanned from your smart phone. The codes direct users to templates on the web that depict the properties features, and in some instances, we redirect our customers to video presentations of our homes,” Toro said.
“The National association of Realtors and Stirling Sotheby’s International Realty have acknowledged that video marketing is one of the most effective avenues of distribution to social media circles, so we have made it an important part of our business to develop media. Our company has an unlimited variety of proprietary marketing avenues that distinguish us from the competition,” he said.
Stirling Sotheby’s International Realty produces results that would be inaccessible elsewhere, Toro asserts.
“I have worked with many high net worth individuals,” Toro said. “In one case, I negotiated a million dollars off the asking price for a luxury property. While this is a career benchmark, benchmarks result when determination, the skills of a professional real estate advisor, and a brokering agency with a powerful infrastructure all come together,” he said.
That infrastructure extends outside the traditional “Realtor” scope, Toro added.
“Most people don’t realize that Stirling has a worldwide auction group that can auction off real estate in any part of the globe. If you have a multi million dollar property that your’re interested in selling, we can, and will sell it at market value or better,” he said.
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Wednesday, July 7, 2010
Stirling Sotheby’s International Realty Names Luxury Home Specialist Investment Consultant Jere' Matheny as Sales Associate
LAKE MARY - Stirling Sotheby’s International Realty recently appointed Jere' Matheny, a luxury home specialist and investment consultant, as sales associate for the firm.
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said Matheny, a business school graduate and licensed Financial Advisor, will be working out of Stirling Sotheby’s International Realty’s Heathrow-Lake Mary Gallery.
Matheny, a native of culturally diverse South Florida, has more than 10 years of experience in banking and as a trader of global equities. Throughout his career Matheny has worked with clients worldwide, including in the U.S. and the U.K.
“Jere has significant experience in international sales and marketing and we expect him to play a big role in our growth in the Heathrow-Lake Mary area,” Soderstrom said. “We are thrilled to have such a highly qualified professional as part of our Heathrow/Lake Mary real estate sales team.”
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said Matheny, a business school graduate and licensed Financial Advisor, will be working out of Stirling Sotheby’s International Realty’s Heathrow-Lake Mary Gallery.
Matheny, a native of culturally diverse South Florida, has more than 10 years of experience in banking and as a trader of global equities. Throughout his career Matheny has worked with clients worldwide, including in the U.S. and the U.K.
“Jere has significant experience in international sales and marketing and we expect him to play a big role in our growth in the Heathrow-Lake Mary area,” Soderstrom said. “We are thrilled to have such a highly qualified professional as part of our Heathrow/Lake Mary real estate sales team.”
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Stirling Sotheby’s International Realty Sells $410,000 Luxury Home In Sweetwater Island
ORLANDO - Stirling Sotheby’s International Realty recently sold a $410,000 luxury home in Sweetwater Island, a gated community near Wekiva Springs in Longwood.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said associate Espe Almarza Anderson in the firm’s Windermere-Dr. Phillips office in southwest Orlando negotiated the sale.
The four-bedroom, three-bath home boasts 2,664 square feet of living space with a swimming pool on its three-quarter-acre home site, which overlooks a conservation area.
Sweetwater Island features a boat ramp, tennis courts, picnic area, playground and nature trails.
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For more information, contact: Espe Almarza Anderson, MA, CSP, SFR, Stirling Sotheby’s International Realty 407-992-8900; ealmarza@stirlingsir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said associate Espe Almarza Anderson in the firm’s Windermere-Dr. Phillips office in southwest Orlando negotiated the sale.
The four-bedroom, three-bath home boasts 2,664 square feet of living space with a swimming pool on its three-quarter-acre home site, which overlooks a conservation area.
Sweetwater Island features a boat ramp, tennis courts, picnic area, playground and nature trails.
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For more information, contact: Espe Almarza Anderson, MA, CSP, SFR, Stirling Sotheby’s International Realty 407-992-8900; ealmarza@stirlingsir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
Monday, June 21, 2010
Stirling Sotheby's International Realty Associate is Qualified Short Sale and Foreclosure Certified by National Assn. of Realtors
ORLANDO - Stirling Sotheby’s International Realty associate Lauren Merrell recently completed a required curriculum and received the SFR, (Short Sales and Foreclosure Resource) certification by the National Association of Realtors (NAR).
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the technical training curriculum developed by NAR qualifies Merrell – one of his firm’s agents in the Brevard area – as an expert in short sale real estate transactions and foreclosures.
The recent increase in distressed home sales indicates a significant need for short sale and foreclosure expertise, Merrell said.
“In April of 2010 almost 40 percent of sales completed in Brevard County were either short sales or foreclosures,” said Merrell.
Short sales – selling properties with approval of the lender for an amount less than the principal owed on the mortgage – often represents a viable alternative to foreclosure proceedings for both sellers and lenders.
“I am now combining my knowledge of the luxury market and my training as an SFR expert to assist both owners of luxury homes experiencing difficulties and investors or buyers with their purchases of REOs or bank owned homes and short sales,” Merrell said.
Expertise in negotiating the best possible terms for the seller or buyer can offer substantial tax advantages too, she added.
“Stirling Sotheby’s International Realty began developing specialized skills in short sale transactions almost two years ago,” Soderstrom explained, adding, “and it has been very advantageous.”
For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the technical training curriculum developed by NAR qualifies Merrell – one of his firm’s agents in the Brevard area – as an expert in short sale real estate transactions and foreclosures.
The recent increase in distressed home sales indicates a significant need for short sale and foreclosure expertise, Merrell said.
“In April of 2010 almost 40 percent of sales completed in Brevard County were either short sales or foreclosures,” said Merrell.
Short sales – selling properties with approval of the lender for an amount less than the principal owed on the mortgage – often represents a viable alternative to foreclosure proceedings for both sellers and lenders.
“I am now combining my knowledge of the luxury market and my training as an SFR expert to assist both owners of luxury homes experiencing difficulties and investors or buyers with their purchases of REOs or bank owned homes and short sales,” Merrell said.
Expertise in negotiating the best possible terms for the seller or buyer can offer substantial tax advantages too, she added.
“Stirling Sotheby’s International Realty began developing specialized skills in short sale transactions almost two years ago,” Soderstrom explained, adding, “and it has been very advantageous.”
For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Monday, June 14, 2010
The LR Team at Stirling Sotheby's International Realty Foresees Bright Future for Windermere/Dr. Phillips area
ORLANDO – The LR Team at Stirling Sotheby’s International Realty’s Windermere/Dr. Phillips office – Dan Natoli, Carolyn Burgiel and Darren Iozia – foresee a bright future for the Windermere/Dr. Phillips area.
“This may be the first luxury market area of homes over $1 million in the Orlando area to recover from the housing market collapse, said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty.
Three zip codes – 34786, 32819 and 32836 – are seeing the largest increase in sales of million dollar homes, Soderstrom said. That conclusion is based on the statistics provided by the Central Florida Multiple Listing Service (MLS).
Through May of this year, 41 homes priced at more than $1 million have sold in the area, and in 2009, only 21 million dollar plus homes sold, according to the MLS. This is a 100 percent increase in this upper tier market range.
The LR Team at Stirling Sotheby’s International Realty has identified 238 homes in the area currently offered for sale that are priced at $1 million or more.
“That’s less than a 30-month inventory compared to over a 60-month supply in 2009,” Soderstrom added.
Carolyn Burgiel, a partner with the LR Team stated “The MLS data supports that the average sale price of million dollar plus homes in 2010 was $1,758,763, up from $1,693,716 in 2009. However, per-square-foot prices were down in 2010 at $278 per square foot compared to $322 per square foot in 2009.”
Burgiel said Stirling Sotheby’s is entertaining buyer inquiries from Europe, China, the UK, and Ireland as well as U.S. buyers relocating, downsizing and moving up.
We think the Windermere/Dr. Phillips area is positioned for a very strong recovery,” Burgiel said. “We won’t see 2005 prices again, and that’s part of the reason for the interest in the area,” she said.
For more information contact: Carolyn J. Burgiel, Sales Executive, Stirling Sotheby’s International Realty 407-864-0605; Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
“This may be the first luxury market area of homes over $1 million in the Orlando area to recover from the housing market collapse, said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty.
Three zip codes – 34786, 32819 and 32836 – are seeing the largest increase in sales of million dollar homes, Soderstrom said. That conclusion is based on the statistics provided by the Central Florida Multiple Listing Service (MLS).
Through May of this year, 41 homes priced at more than $1 million have sold in the area, and in 2009, only 21 million dollar plus homes sold, according to the MLS. This is a 100 percent increase in this upper tier market range.
The LR Team at Stirling Sotheby’s International Realty has identified 238 homes in the area currently offered for sale that are priced at $1 million or more.
“That’s less than a 30-month inventory compared to over a 60-month supply in 2009,” Soderstrom added.
Carolyn Burgiel, a partner with the LR Team stated “The MLS data supports that the average sale price of million dollar plus homes in 2010 was $1,758,763, up from $1,693,716 in 2009. However, per-square-foot prices were down in 2010 at $278 per square foot compared to $322 per square foot in 2009.”
Burgiel said Stirling Sotheby’s is entertaining buyer inquiries from Europe, China, the UK, and Ireland as well as U.S. buyers relocating, downsizing and moving up.
We think the Windermere/Dr. Phillips area is positioned for a very strong recovery,” Burgiel said. “We won’t see 2005 prices again, and that’s part of the reason for the interest in the area,” she said.
For more information contact: Carolyn J. Burgiel, Sales Executive, Stirling Sotheby’s International Realty 407-864-0605; Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Friday, April 9, 2010
Stirling Sotheby’s International Realty Expands Southwest Market Coverage with World Marketing Center Focus, new Bay Hill office
ORLANDO - Stirling Sotheby’s International Realty has expanded its focus on the southwest Orlando market.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said Southwest Orlando Performance Director Diane Travis has opened an office in Stirling Sotheby’s International Realty’s World Marketing Center in the south tower penthouse of The Plaza located on Orange Ave. at Church St. in downtown Orlando.
In addition, Travis has opened a new southwest area branch office in Bay Hill on Apopka Vineland Rd.
“This move greatly expands our market coverage in Orlando,” Soderstrom explained.
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For more information contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said Southwest Orlando Performance Director Diane Travis has opened an office in Stirling Sotheby’s International Realty’s World Marketing Center in the south tower penthouse of The Plaza located on Orange Ave. at Church St. in downtown Orlando.
In addition, Travis has opened a new southwest area branch office in Bay Hill on Apopka Vineland Rd.
“This move greatly expands our market coverage in Orlando,” Soderstrom explained.
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For more information contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Thursday, April 1, 2010
Stirling Sotheby’s International Realty Reports Sale of Luxury Condominium at Vizcaya in Southwest Orlando
ORLANDO - Stirling Sotheby’s International Realty reports it recently sold a $380,000 luxury lakefront condominium in The Esplanade at Vizcaya, located off Sand Lake Rd. in southwest Orlando.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the firm’s LR Team --- associates Daniel Natoli, Carolyn Burgiel and Darren Iozia ---negotiated the sale.
Soderstrom said another of the LR Team southwest Orlando area listings is a three-story luxury home designed and built by Continental Homes and Interiors on Phillips Cove Court in the Dr. Phillips area. Soderstrom said the five-bedroom, 6,092 square foot luxury home was recently listed for sale at $1,600,000.
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For more information, contact:
Carolyn J. Burgiel, Sales Executive, Stirling Sotheby’s International Realty 407-864-0605; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the firm’s LR Team --- associates Daniel Natoli, Carolyn Burgiel and Darren Iozia ---negotiated the sale.
Soderstrom said another of the LR Team southwest Orlando area listings is a three-story luxury home designed and built by Continental Homes and Interiors on Phillips Cove Court in the Dr. Phillips area. Soderstrom said the five-bedroom, 6,092 square foot luxury home was recently listed for sale at $1,600,000.
* * *
For more information, contact:
Carolyn J. Burgiel, Sales Executive, Stirling Sotheby’s International Realty 407-864-0605; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Tuesday, March 23, 2010
North Dakota Golf Instructor Finds Plenty of Time to Practice as Stirling Sotheby's International Realty Associate
ORLANDO – North Dakota professional golf instructor Erin Wanner longed to move to Florida where she could ply her profession in Florida’s year-round sunshine.
Now the first female instructor to join the staff at Isleworth Country Club is leveraging her skills at Stirling Sotheby’s International Realty’s World Marketing Center in downtown Orlando.
Wanner said she spent two years practicing and playing golf on almost every golf course in Central Florida. She hones her skills by putting around the office.
“I have a practice green right outside my office,” she said. Her office – on the 16th floor penthouse suite in the Plaza’s north tower overlooks the downtown Orlando skyline.
Wanner says she has particular expertise in Central Florida golf course homes.
“I recently developed a video clip to demonstrate that finding out the current value of your home is as easy as sinking a short putt,” she said
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Now the first female instructor to join the staff at Isleworth Country Club is leveraging her skills at Stirling Sotheby’s International Realty’s World Marketing Center in downtown Orlando.
Wanner said she spent two years practicing and playing golf on almost every golf course in Central Florida. She hones her skills by putting around the office.
“I have a practice green right outside my office,” she said. Her office – on the 16th floor penthouse suite in the Plaza’s north tower overlooks the downtown Orlando skyline.
Wanner says she has particular expertise in Central Florida golf course homes.
“I recently developed a video clip to demonstrate that finding out the current value of your home is as easy as sinking a short putt,” she said
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Saturday, March 20, 2010
Stirling Sotheby’s International Realty Appointed Exclusive Sales Agents For $1.35 Million Winter Park Estate
ORLANDO - Stirling Sotheby’s International Realty has been appointed exclusive sales and marketing agents for a $1.35 million Winter Park estate located near Park Ave. at 961 Bonita Drive in Winter Park.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the estate includes a five-bedroom home with six full baths and four half baths, formal living and dining rooms, family room, game room, study and home theater in 6,880 square feet of living space plus a separate two-bedroom, one-bath guest house with an additional 500 square feet.
The main residence, built on a serene brick street close to Park Avenue, features wood floors throughout, private elevator, a two-car garage plus two-car side porte cache, and a lavish pool and spa redone in 2005.
Stirling agents representing the property are Sally Andy and David Warren.
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For more information contact:
Sally Andy, Stirling Sotheby’s International Realty 407-687-7295 sally@sallyandy.com; David Warren, Stirling Sotheby’s International Realty 407-928-3760 david@sallyandy.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the estate includes a five-bedroom home with six full baths and four half baths, formal living and dining rooms, family room, game room, study and home theater in 6,880 square feet of living space plus a separate two-bedroom, one-bath guest house with an additional 500 square feet.
The main residence, built on a serene brick street close to Park Avenue, features wood floors throughout, private elevator, a two-car garage plus two-car side porte cache, and a lavish pool and spa redone in 2005.
Stirling agents representing the property are Sally Andy and David Warren.
* * *
For more information contact:
Sally Andy, Stirling Sotheby’s International Realty 407-687-7295 sally@sallyandy.com; David Warren, Stirling Sotheby’s International Realty 407-928-3760 david@sallyandy.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Tuesday, August 18, 2009
Stirling Sotheby’s International Realty Promotes Joyce Marsh to Senior Business Development Consultant–Unique Properties
Stirling Sotheby’s International Realty Promotes Joyce Marsh to Senior Business Development Consultant–Unique Properties
ORLANDO, Fla. - Stirling Sotheby’s International Realty has promoted Joyce Marsh to Senior Business Development Consultant–Unique Properties for the firm’s elite “Workout Team.”
Marsh has held key positions in the firm for nearly three years and was most recently a managing director for Stirling Sotheby’s International Realty, said Roger Soderstrom, founder and owner of the firm.
Marsh, who attended New York School of Interior Design and Rutgers University, has more than 20 years of experience working with major developers, builders, designers and architects focusing on distinctive properties and the upper-tier luxury home market.
“Joyce Marsh is a highly respected senior advisor who has played a major role in turning around several projects and repositioning exceptional properties for sale,” Soderstrom said.
Marsh’s immediate focus will be to work with developers, homeowners and lenders to reposition distressed development projects as well as unique properties and luxury homes throughout Florida, Soderstrom added.
“I plan to take advantage of the opportunities within Sotheby’s International Realty’s http://www.stirlingsir.com/ rapidly expanding global market by developing new market strategies to reach more international investors,” Marsh said.
Marsh holds professional designations as a Certified Luxury Homes Specialist (CLHMS); Seniors Real Estate Specialist (SRES); Certified International Properties Designee (CIPS) and Certified Short Sale Professional (CSP). She is a licensed interior designer with specialized training in model home merchandising and home staging.
For more information, contact:
Roger Soderstrom, Owner/Founder, Stirling Sotheby’s International Realty 407.588.1260; http://www.stirlingsir.com/
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, and property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
ORLANDO, Fla. - Stirling Sotheby’s International Realty has promoted Joyce Marsh to Senior Business Development Consultant–Unique Properties for the firm’s elite “Workout Team.”
Marsh has held key positions in the firm for nearly three years and was most recently a managing director for Stirling Sotheby’s International Realty, said Roger Soderstrom, founder and owner of the firm.
Marsh, who attended New York School of Interior Design and Rutgers University, has more than 20 years of experience working with major developers, builders, designers and architects focusing on distinctive properties and the upper-tier luxury home market.
“Joyce Marsh is a highly respected senior advisor who has played a major role in turning around several projects and repositioning exceptional properties for sale,” Soderstrom said.
Marsh’s immediate focus will be to work with developers, homeowners and lenders to reposition distressed development projects as well as unique properties and luxury homes throughout Florida, Soderstrom added.
“I plan to take advantage of the opportunities within Sotheby’s International Realty’s http://www.stirlingsir.com/ rapidly expanding global market by developing new market strategies to reach more international investors,” Marsh said.
Marsh holds professional designations as a Certified Luxury Homes Specialist (CLHMS); Seniors Real Estate Specialist (SRES); Certified International Properties Designee (CIPS) and Certified Short Sale Professional (CSP). She is a licensed interior designer with specialized training in model home merchandising and home staging.
For more information, contact:
Roger Soderstrom, Owner/Founder, Stirling Sotheby’s International Realty 407.588.1260; http://www.stirlingsir.com/
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, and property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
Tuesday, July 28, 2009
Stirling Sotheby’s International Realty Named Exclusive Sales Representative for Luxury Home of NASCAR Great Mike Skinner
Stirling Sotheby’s International Realty Named Exclusive Sales Representative for Luxury Home of NASCAR Great Mike Skinner
ORLANDO, Fla. --- Stirling Sotheby’s International Realty, which ranks as one of Central Florida’s largest and most active realty companies specializing in luxury homes, has been named exclusive sales representative for a luxury home and commercial airplane hangar located at Spruce Creek Fly-In, the unique Volusia County community developed for affluent airplane owners.
The property, located at 3118 Spruce Creek Blvd., Home is offered for sale by NASCAR driver Mike Skinner.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said associates Rachel McGrath and Debbie Keilin serve as principal contacts and listing agents for the property.
The Tuscany themed Mediterranean Estate Home served as the personal residence of Mike and Angie Skinner, McGrath explained.
“With almost 10,000 square feet of total living space, situated on a premium golf course lot overlooking a lake in the prestigious “Bella Vista Estates” of the Fly-In, the custom residence features controlled gated access, a dramatic two-story entry with Cantera iron arched doors and a grand foyer that opens onto a graceful living room with soaring fireplace and columned music room,” McGrath said.
Keilin said the lavish formal dining room features an antique, glittering Swavorski chandelier from Italy.
“The home features a two-story gathering room with an entertainment wall with saltwater live rock and coral aquarium, and a fireplace,” Keilin said. “It opens into the old world motif, connoisseur’s kitchen with rich custom-crafted cabinetry accented with hand-carved scroll detailing and is accessible to a European inspired herb garden,” she said.
The luxury home sports its own wine cellar with a tasting bar, flagstone floor and coffered wood ceiling. And separate from the home is an entertainment area which includes an authentic bar, billiard room and theatre with Creston Remote System.
On the first floor of the mansion, the entire right wing is the master retreat with morning kitchen, fireplace and lounging area.
Numerous French doors from the estate lead to the lanai and meandering pool complex specifically designed for entertaining.
The Skinners also own and are offering for sale an 11,000 square foot Commercial Aviation Hangar with two delivery doors, a 1,200 square foot workshop and three private offices all with hangar views, plus a meeting room and wet bar.
The luxurious estate is listed for $2.275 million and the commercial hangar is listed for $1.475 million, Soderstrom added.
For more information please contact
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
ORLANDO, Fla. --- Stirling Sotheby’s International Realty, which ranks as one of Central Florida’s largest and most active realty companies specializing in luxury homes, has been named exclusive sales representative for a luxury home and commercial airplane hangar located at Spruce Creek Fly-In, the unique Volusia County community developed for affluent airplane owners.
The property, located at 3118 Spruce Creek Blvd., Home is offered for sale by NASCAR driver Mike Skinner.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said associates Rachel McGrath and Debbie Keilin serve as principal contacts and listing agents for the property.
The Tuscany themed Mediterranean Estate Home served as the personal residence of Mike and Angie Skinner, McGrath explained.
“With almost 10,000 square feet of total living space, situated on a premium golf course lot overlooking a lake in the prestigious “Bella Vista Estates” of the Fly-In, the custom residence features controlled gated access, a dramatic two-story entry with Cantera iron arched doors and a grand foyer that opens onto a graceful living room with soaring fireplace and columned music room,” McGrath said.
Keilin said the lavish formal dining room features an antique, glittering Swavorski chandelier from Italy.
“The home features a two-story gathering room with an entertainment wall with saltwater live rock and coral aquarium, and a fireplace,” Keilin said. “It opens into the old world motif, connoisseur’s kitchen with rich custom-crafted cabinetry accented with hand-carved scroll detailing and is accessible to a European inspired herb garden,” she said.
The luxury home sports its own wine cellar with a tasting bar, flagstone floor and coffered wood ceiling. And separate from the home is an entertainment area which includes an authentic bar, billiard room and theatre with Creston Remote System.
On the first floor of the mansion, the entire right wing is the master retreat with morning kitchen, fireplace and lounging area.
Numerous French doors from the estate lead to the lanai and meandering pool complex specifically designed for entertaining.
The Skinners also own and are offering for sale an 11,000 square foot Commercial Aviation Hangar with two delivery doors, a 1,200 square foot workshop and three private offices all with hangar views, plus a meeting room and wet bar.
The luxurious estate is listed for $2.275 million and the commercial hangar is listed for $1.475 million, Soderstrom added.
For more information please contact
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
Thursday, July 9, 2009
Stirling Sotheby’s International Realty Named Exclusive Broker to sell $8.5 Million Oceanfront Estate in Ormond Beach
Stirling Sotheby’s International Realty Named Exclusive Broker to sell $8.5 Million Oceanfront Estate in Ormond Beach
ORLANDO, Fla. - Stirling Sotheby’s International Realty was recently named exclusive sales and marketing representatives to sell a prestigious $8.5 million oceanfront estate home across from the Oceanside Golf Course in Ormond Beach.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said the magnificent Georgian estate home offers more than 12,000 square feet of living space with a six-car garage that features temperature and humidity controls.
The home includes a maid’s quarters with a guest apartment, two magnificent staircases and a luxury lift elevator. An open bridge links the two wings of the house with spectacular views of the golf course and the ocean.
“The oceanfront setting is pristine and untouched,” said Soderstrom.
“The home evidences exceptional workmanship throughout. This is one of the most beautiful properties we have ever represented,” he said.
Soderstrom said Stirling Sotheby’s International Realty has designed a marketing plan that includes contact with more than 3,000 international investors and buyers.
“This is a world class estate home and the sellers chose Stirling Sotheby’s International Realty because of our worldwide contacts,” Soderstrom said.
Visit http://www.tourfactory.com/488235 for a virtual tour.
For more information, contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
ORLANDO, Fla. - Stirling Sotheby’s International Realty was recently named exclusive sales and marketing representatives to sell a prestigious $8.5 million oceanfront estate home across from the Oceanside Golf Course in Ormond Beach.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said the magnificent Georgian estate home offers more than 12,000 square feet of living space with a six-car garage that features temperature and humidity controls.
The home includes a maid’s quarters with a guest apartment, two magnificent staircases and a luxury lift elevator. An open bridge links the two wings of the house with spectacular views of the golf course and the ocean.
“The oceanfront setting is pristine and untouched,” said Soderstrom.
“The home evidences exceptional workmanship throughout. This is one of the most beautiful properties we have ever represented,” he said.
Soderstrom said Stirling Sotheby’s International Realty has designed a marketing plan that includes contact with more than 3,000 international investors and buyers.
“This is a world class estate home and the sellers chose Stirling Sotheby’s International Realty because of our worldwide contacts,” Soderstrom said.
Visit http://www.tourfactory.com/488235 for a virtual tour.
For more information, contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
Carolyn Wilson recognized as an Accredited Home-Staging Specialist and is awarded the AHS Designation
Carolyn Wilson recognized as an Accredited Home-Staging Specialist and is awarded the AHS Designation
Lake Mary, FL - Carolyn Wilson, a sales executive with Stirling Sotheby’s International Realty and member of Orlando Regional Realtor® Association, was recently awarded the Accredited Home-Staging Specialist (AHS) designation.
Wilson joins a select and growing group of real estate agents who have recognized the importance of providing this value-added service to their clients. In today’s increasingly competitive real estate market, these trained agents set themselves apart by helping homeowners market and showcase their homes for maximum impact to potential buyers.
Wilson earned the AHS designation by completing the prescribed coursework and completing an end-of-course competency-based test. The Accredited Home-Staging Course is designed to provide agents with the tools and knowledge they need to effectively stage a home for a faster sale and higher sales price. In fact, research has shown that properly staged homes sell for 5% more on average than non-staged homes and sell approximately 2-3 weeks faster.
Armed with the AHS designation and an increased awareness of the principles of staging, real estate professionals such as Carolyn Wilson are immediately able to better serve their current and prospective home sellers. This knowledge sets the individuals who have attained the AHS apart from their peers, because it gives them the tools to be able to assess a homeowner’s property and then stage that property to maximize appeal and speed the sales process, often with little or no expenditures or financial investment of their own.
For general information visit http://www.stagingspecialist.com/, and for specific help on how the benefits of staging might help sell your home, contact Carolyn Wilson, your local Accredited Home-Staging Specialist at 407-452-4521.
About Carolyn Wilson:
Carolyn Wilson, CSP AHS, is a Sales Executive and Certified Short Sale Professional with Stirling Sotheby’s International Realty. Carolyn’s considerable expertise in residential real estate and her extensive skills and experience in product and project management combined with the powerful marketing ability of Stirling Sotheby’s International Realty and the world-wide reach and global expertise of Sotheby’s offers the most powerful real estate marketing available.
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
For more information please contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Tuesday, July 7, 2009
Stirling Sotheby’s International Realty, Worldwide Auction Realty Services to Host Auction of 11 New Homes July 25 at JB Ranch in Ocala
Stirling Sotheby’s International Realty, Worldwide Auction Realty Services to Host Auction of 11 New Homes July 25 at JB Ranch in Ocala
ORLANDO, Fla. - Stirling Sotheby’s International Realty and Worldwide Auction Realty Services will conduct an auction July 25 to sell 11 new homes at JB Ranch, an active adult community located on S.W. 60th Ave. in Ocala. Directions: http://jbranchocala.com/images/map.gif
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the Saturday morning auction will feature 11 homes that were formerly listed for sale priced from $232,000 - $320,000. Brochure: http://www.stirlingsir.com/eflyers/auctions/jbranch/JB_Ranch_Auction_Bro_web.pdf
Minimum opening bids of $65,000 will start from, Soderstrom said.
Six of the 11 homes will be sold in absolute auction, Soderstrom added. And 14 home sites will also be auctioned with suggested opening bids of $10,000 per lot.
The auction will begin at 10 a.m. Prospective bidders are being invited to register and participate in the auction in person at JB Ranch, by telephone at 800-327-1048, or Stirling Sotheby’s International Realty will accept bids online at (www.AuctionsByStirling.com).
For more information please contact:
Jon & Lori Chipps, World Wide Auctions, 800-327-1048;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
ORLANDO, Fla. - Stirling Sotheby’s International Realty and Worldwide Auction Realty Services will conduct an auction July 25 to sell 11 new homes at JB Ranch, an active adult community located on S.W. 60th Ave. in Ocala. Directions: http://jbranchocala.com/images/map.gif
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the Saturday morning auction will feature 11 homes that were formerly listed for sale priced from $232,000 - $320,000. Brochure: http://www.stirlingsir.com/eflyers/auctions/jbranch/JB_Ranch_Auction_Bro_web.pdf
Minimum opening bids of $65,000 will start from, Soderstrom said.
Six of the 11 homes will be sold in absolute auction, Soderstrom added. And 14 home sites will also be auctioned with suggested opening bids of $10,000 per lot.
The auction will begin at 10 a.m. Prospective bidders are being invited to register and participate in the auction in person at JB Ranch, by telephone at 800-327-1048, or Stirling Sotheby’s International Realty will accept bids online at (www.AuctionsByStirling.com).
For more information please contact:
Jon & Lori Chipps, World Wide Auctions, 800-327-1048;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
Auction of 27 Luxury Condominiums 10 to be sold absolute Aug. 1 at Artisan Park at Celebration
Worldwide Auction Realty Services to Host Auction of 27 Luxury Condominiums 10 to be sold absolute Aug. 1 at Artisan Park at Celebration
CLERMONT, Fla. - Worldwide Auction Realty Services will conduct an auction Saturday, Aug. 1, to sell 27 remaining condominium, residences at Artisan Park, a luxury community of over 300 new condominium homes located at Celebration in Osceola County.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, the company representing the property, said the condominiums were formerly listed for sale at prices ranging from $480,000 to $600,000.
The auction is scheduled to begin at 10 a.m. at the Celebration Hotel.
Suggested opening bids for the luxury units have been set at $95,000, Soderstrom said.
Many of the condominiums to be auctioned feature waterfront settings, he added.
Artisan Park features a community clubhouse with a swimming pool, cabana, restaurants and other amenities. A brochure can be downloaded and property photos viewed online by visiting www.AuctionAtCelebration.com
Prospective bidders are being invited to register and participate in the auction in person at Artisan Park, by telephone at 800.327.1048, or World Wide Auction Realty Services will accept bids online at (www.AuctionAtCelebration.com).
For more information please contact:
Jon or Lori Chipps, World Wide Auction Realty Services 800.327.1048; http://www.stirlingsir.com/;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
CLERMONT, Fla. - Worldwide Auction Realty Services will conduct an auction Saturday, Aug. 1, to sell 27 remaining condominium, residences at Artisan Park, a luxury community of over 300 new condominium homes located at Celebration in Osceola County.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, the company representing the property, said the condominiums were formerly listed for sale at prices ranging from $480,000 to $600,000.
The auction is scheduled to begin at 10 a.m. at the Celebration Hotel.
Suggested opening bids for the luxury units have been set at $95,000, Soderstrom said.
Many of the condominiums to be auctioned feature waterfront settings, he added.
Artisan Park features a community clubhouse with a swimming pool, cabana, restaurants and other amenities. A brochure can be downloaded and property photos viewed online by visiting www.AuctionAtCelebration.com
Prospective bidders are being invited to register and participate in the auction in person at Artisan Park, by telephone at 800.327.1048, or World Wide Auction Realty Services will accept bids online at (www.AuctionAtCelebration.com).
For more information please contact:
Jon or Lori Chipps, World Wide Auction Realty Services 800.327.1048; http://www.stirlingsir.com/;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142
Thursday, April 30, 2009
Stirling Sotheby’s International Realty negotiates lease agreement for 4,558 square feet of Class A office space in Plaza North Tower in Orlando
Stirling Sotheby’s International Realty negotiates lease agreement for 4,558 square feet of Class A office space in Plaza North Tower in Downtown Orlando
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said John Kurtz of Stirling Sotheby’s International Realty’s World Marketing Center Team negotiated the lease agreement representing the landlord, Swamp Donkey LLC.
The lease agreement is worth more than $500,000, Soderstrom said.
For more information please contact
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
Tuesday, March 17, 2009
Upcoming Stirling Sotheby’s International Realty–HBA Worldwide Auction March 28
Two Luxury Homes in the Windermere Area could bring Million-Dollar Bids at Upcoming Stirling Sotheby’s International Realty–HBA Worldwide Auction March 28
ORLANDO, Fla. - Stirling Sotheby’s International Realty and the Home Builders Association of Mid Florida have joined forces to produce a unique event scheduled for March 28 in Orlando http://www.hbaauction.com/ – a worldwide auction of custom homes that could generate millions of dollars worth of sales from buyers all around the world.
Two Windermere-area properties slated for the auction block could bring bids of more than $1 million, said Roger Soderstrom, founder and principal of Stirling Sotheby’s International Realty.
A 5,268 square foot luxury home at 9730 Lake Hugh Drive, (Photos, www.obeo.com/520337), in Gotha previously listed for sale at $1.65 million will be offered with a starting bid of $890,000, Soderstrom said.
The four-bedroom, five-and-one-half bath luxury home, built in 2007 with its own security gates, boasts a three-car garage and a master suite with its own morning bar, coffee maker and refrigerator, a home theater that rivals the local cineplex, a gourmet kitchen worthy of its own TV show and a resort-style swimming pool with a rock waterfall.
A lakefront estate home on Lake Hancock at 14616 Avenue of the Rushes, (Photos, www.obeo.com/523350), in Winter Garden will be offered with a starting bid of $788,000, Soderstrom said. The 4,340 square foot luxury home, recently listed for sale at $1.98 million, offers four bedrooms, four-and-one-half baths, a three-car garage and gourmet kitchen, along with a huge outdoor entertainment area with a swimming pool, two fountains and two-level terraced deck.
“There are several remarkable properties scheduled for auction and we anticipate the winning bids will represent both substantial bargains and high prices,” Soderstrom said.
“I can’t remember when we have had so many fabulous custom and estate homes for sale in a single auction,” he said.
Stirling Sotheby’s International Realty’s Worldwide Auction Group will accept bids online at http://www.auctionsbystirling.com/ or bidders can register to bid in person via telephone at 407-588-1260, Soderstrom said.
For more information contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
Friday, March 13, 2009
Stirling Sotheby’s International Realty sees big opportunities for “Green” homes, properties
Stirling Sotheby’s International Realty sees big opportunities for “Green” homes, properties
ORLANDO, Fla. - Stirling Sotheby’s International Realty, ranks as one of the most innovative real estate firms in Florida, and is mounting a major campaign to convince home owners to “green up” their homes for resale.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty http://www.stirlingsir.com/, said efforts to increase a home’s energy efficiency ranks as one of the most cost-effective improvements an owner can consider.
“The real estate market is changing, and especially among younger buyers, energy efficiency is a critical feature in a home,” said Soderstrom. “Cost savings is an important factor, but there’s also a moral factor---people want to live responsibly, and that means better sustainability and a smaller carbon footprint,” Soderstrom said.
Stirling Sotheby’s International Realty is partnering with several “green” firms to offer home owners advice on how to green up their homes, Soderstrom said.
“Major improvements such as solar panels or even solar hot water heaters make a big difference to many home buyers, especially younger families and European and Asian buyers,” Soderstrom said.
But even minor improvements can make for a faster sale. Energy-efficient appliances, recycling facilities, double-paned windows and solar screens can translate into more dollars at the time of sale.
And Stirling isn’t confining its new “green” advice to existing home owners.
“We are constantly advising new home builders and developers to go green,” Soderstrom said. “With the new U.S. Green Building Council’s (USGBC) architectural protocols and LEED (Leadership in Energy Efficient Design) credentials, there is no shortage of expertise in how to make homes safer, more economical and more sustainable,” Soderstrom said.
Even small measures---using durable materials manufactured efficiently with little waste product---help the environment, Soderstrom said.
For more information contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
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