Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, February 8, 2011

Longwood Marketing Company Selected to Participate in State-Funded Economic Gardening Program

LONGWOOD – Shoppers’ Critique International, a consumer intelligence marketing agency, has been selected to receive free technical assistance through the state-funded GrowFL program.

Part of the Florida Economic Gardening Institute, GrowFL was created in 2009 by the Florida Legislature and is based at the University of Central Florida in Orlando. When selecting businesses the institute looks for ones that have the potential to be successful, but just need a little assistance to become a second-stage company, according to Dr. Tom O’Neal, executive director of the Florida Economic Gardening Institute.

“Shoppers’ Critique is an ideal candidate for the program. It is a qualified second-stage company that has shown it has the potential to reach the next level of success with GrowFL,” said O’Neal, who also is associate vice president for the University of Central Florida’s Office of Research and Commercialization.

GrowFL will support Shoppers’ Critique through a number of free services, including access to market research and technology, strategy analysis, forums, database research and website optimization.

The Longwood-based company – which formerly was primarily a mystery shopping agency – was founded in 1994 in the kitchen of husband and wife owners, Bill and Susan Green. After merging with two other companies, Shoppers’ Critique International now has 35 employees, and offers its customers numerous ways to measure their own customer satisfaction, including on-site, Internet and telephone mystery shops, as well as web and telephone surveys, according to Chief Operating Officer Rich Bradley.

“We love the whole economic gardening concept,” Bradley said. “This assistance will help us get to the next level.”

Bradley said his company has already seen some benefits.

“They’ve already opened up other channels for us,” he said. “And, they also looked at our operation and gave us feedback that validated what we're doing. It may sound trite, but GrowFL really is a win, win situation for everyone.”
****

About Shoppers Critique International: Shoppers’ Critique International is the largest consumer marketing/intelligence company based in Florida, the customer service capital of the world. With a heritage that includes long-term relationships with America’s top brands across multiple industries, Shoppers’ Critique measures the customer experience, delivering the highest quality, most credible information in a timely manner, as well as actionable solutions to maximize customer retention and revenue growth, providing clients with an unparalleled return on investment. For details, visit ShoppersCritique.com.

About the Florida Economic Gardening Institute: The Florida Economic Gardening Institute was created by the 2009 Florida Legislature as the Economic Gardening Technical Assistance Program to stimulate investment in Florida’s economy by providing technical assistance for expanding businesses in the state. Qualified companies must be engaged in the following sectors to receive no-cost technical assistance: Manufacturing; Finance & Insurance Services; Wholesale Trade; Information Industries; Professional, Scientific & Technical Services; Management Services; and, Administrative & Support Services. Additional information is available at www.GrowFL.com.

For more information about this release, please contact: Rich Bradley, chief operating officer, 407-834-3337, rbradley@shopperscritique.com; Linda Jennings Nelson, GrowFL Outreach Director 407-882-0046, linda@GrowFL.com; Charlene Hager-Van Dyke, Larry Vershel Communications, 407-644-4142, chagervandyke@yahoo.com

Friday, September 3, 2010

Crossman & Company Named Exclusive Management, Leasing, and Marketing Representatives at Water Tower Place in Celebration

ORLANDO - Crossman & Company, the Orlando real estate firm that ranks as one of the largest retail property specialists in the southeast, has been named exclusive property management, leasing and marketing representatives at Water Tower Place, a 124,000 square foot retail center located in Celebration in Osceola County.

John Crossman, president of Crossman & Company, said the firm has launched a major marketing campaign to reposition the retail center.

The campaign will start with a name change to Water Tower Shoppes at Celebration, Crossman said, and will include outdoor billboards on U.S. 192, extensive print and internet advertising and new signage.

Bruce Lyons will serve as the principal contact for management, leasing and marketing at Water Tower Shoppes at Celebration, Crossman added.
* * *

For more information please contact:
John Crossman, CCIM, President, Crossman & Company, 407-581-6218, jcrossman@crossmanco.com

About Crossman & Company:
Headquartered in Orlando, Florida, Crossman & Company is a commercial real estate brokerage firm that specializes in the retail industry. Currently their portfolio under leasing and/or management exceeds 150 shopping centers throughout the Southeast US. Founded in 1990, Crossman & Company focuses solely on landlord representation and serves clients including Publix, PREIT, and GE. Please visit www.crossmanco.com, or call 407-423-5400 for more information.

Monday, August 16, 2010

Stirling Sotheby’s International Realty names Michael Springer Marketing Associate in its World Marketing Center

ORLANDO – Stirling Sotheby’s International Realty has appointed Michael Springer an associate with its World Marketing Center team in downtown Orlando.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty said Springer, a central Florida resident for more than 20 years, has some seven years of experience in outreach marketing and most recently was coached by the Mike Ferry NLP Coaching System that helps real estate agents succeed.

Springer’s accomplishments extend far beyond real estate sales coaching, Soderstrom said. He has extensive experience as a renowned public speaker and is a devoted advocate for self-development.

He served as a taskforce board member with Family Services Metro Orlando, has addressed Orlando’s top executives and civic organizations extensively to raise funds and awareness for adolescents and youth.

Soderstrom said Springer will focus on marketing Stirling Sotheby’s International Realty luxury and executive home listings and will work with buyers and sellers locally, nationally and internationally. He will also assist new home builders and developers to maximize the marketing efforts and potential of their properties.

For more information about this press release, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890

Thursday, August 5, 2010

Brand Advance Names Well-Traveled International Affairs Graduate as Account Executive

ORLANDO – Brand Advance, an Internet marketing and web-design business, has named Alexandra Gramatikas?a world traveler who had backpacked through 15 countries by the time she was 18 and reached the summit of Mount Kilimanjaro when she was 20?as an account executive with its marketing team.

Gramatikas, a recent Florida State University graduate, majored in international affairs and minored in business with an emphasis in marketing. During her time at FSU, the Dean’s-list student and Zeta Tau Alpha leader gained valuable experience heading up marketing efforts that helped raise more than $400,000 for the Children’s Miracle Network and $50,000 for the Susan G. Komen Breast Cancer Foundation.

Her accomplishments, which also include a Best in Show ribbon from the Maitland Art Festival and a black belt in Tae Kwon Do, are not limited to the college campus, says Brand Advance Chief Operations Officer Robert Urban.

“Alexandra’s strong will, devotion and determination knows no boundaries, as is evidenced by her numerous life experiences,” Urban said.

“Her accomplishments at such a young age–backpacking through Third-World countries, scuba diving in more than 100 of the world’s most exotic waters, and hiking through jungles to count monkeys for an Amazonian research center–are indicative of a positive attitude and a strong work ethic that can only complement Brand Advance’s free-spirited team,” he said.

Brand Advance – headed up by Chief Executive Officer David Brim – is a client company in the University of Central Florida Business Incubation Program and is based at its Orlando location at 3218 East Colonial Drive.

About Brand Advance: Brand Advance LLC is a full-service web-design, development and marketing company based in Orlando, Fla. Led by industry veterans David Brim and Robert Urban, the company’s goal is to advance brands, websites and ventures. Brand Advance has the perfect mix of talented designers and developers, as well as marketing professionals to help grow businesses. For more information, please visit www.brandadvance.net

About the UCF Business Incubation Program: Since its founding in 1999, the UCF Business Incubation Program has helped more than 140 emerging companies (including 90 current clients) create over $800 million in annual revenue and more than 1,600 new jobs with an average salary of $59,000. With eight facilities across the Greater Orlando community, the Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, and the Florida High Tech Corridor Council. For more information, please visit www.incubator.ucf.edu.

For more information about this release, please contact:David Brim CEO or Robert Urban COO, Brand Advance, 407-219-0031, or david@brandadvance.net, robert@brandadvance.net;Melissa Wasserman, Site Manager, UCF Business Incubation Program-Orlando, 321-281-8384, mwasserm@mail.ucf.edu; Charlene Hager-Van Dyke, Larry Vershel Communications, 386-532-8862 or 407-644-4142; chagervandyke@yahoo.com

Thursday, July 8, 2010

Orlando’s InBusiness Inc. Hires Four New Employees and Expands into Larger Quarters at UCF Business Incubator - Orlando

ORLANDO - After the hiring of four new employees, Orlando’s InBusiness Inc. has expanded from one to two office suites at the University of Central Florida’s Business Incubator–Orlando on East Colonial Drive.

Founded last summer by CEO Rod Vargas, a seasoned engineer, author and business consultant, and David Wolf, a young business entrepreneur, InBusiness Inc. is an Orlando-based company that specializes in both business consulting and Internet marketing.
InBusiness joined the University of Central Florida’s Business Incubation Program last fall and has continued to grow ever since, according to Wolf.

“When we started, we knew there were a large number of companies that could not afford the expertise we posses in-house full time. Outsourcing these activities makes sense for both parties. We continually strive to improve our service to customers and our four new hires will only make that trend continue.”

While the firm’s growth spurt may surprise some, it’s what others, including the Orlando incubator’s site manager, have been preparing for.

“InBusiness started in a down-turned economy and yet they’re prospering like current big and strong founded companies, such as Disney, which also started in a similar period in the 1930s,” Interim Site Manager Henriette Schoen remarked. “Their accomplishments are a result of hard work, a huge talent pool, and especially having an ability to be very flexible in the adaptation of new business models for their business. This is one company that’ll be very interesting to watch grow, and the UCF Business Incubator-Orlando is supporting this fast-paced company as much as possible by accommodating its rapidly changing needs,” Schoen said.

Vargas – a professional engineer and an advisory board member of the Small Business Development Center at UCF and Valencia Community College – spent more than 17 years running Apex Environmental Engineering in Orlando and O’Brien & Gere Engineers in Cape Canaveral.

Florida’s Small Business Administration named him Man of the Year in 2007. He currently is an adjunct professor at the Orlando campus of the Polytechnic University of Puerto Rico, a member of the Technical Assistance Committee for the Hispanic Business Initiative Fund, and chairman of the Disney Entrepreneur Center 100 Club.

Wolf – who serves as InBusiness Inc.’s vice president of marketing strategies – has business and finance degrees from Valencia Community College and the University of Central Florida, respectively. He was the leader of the winning team of the prestigious Capstone Competition at UCF and routinely placed in the top three for entrepreneurial competitions during his academics.
Wolf has consulted over 50 companies on how to better utilize their companies intellectual property and assets to achieve business growth. He gives marketing seminars regularly which focus on the topic of online marketing for businesses that generate under 20 million in revenue annually.

-30-

About InBusiness, Inc.: InBusiness Inc. is an Orlando-based company that specializes in business consulting and Internet marketing. What makes InBusiness different is the approach they take in helping the companies they work with. Everything is geared toward focusing on a company’s strongest attributes and growing from there. InBusiness is separated into two divisions that work together to create a complete business growth solution. The concept allows companies to benefit either one of their services independently, or benefit from the exponential growth effects of combining the two. Their solutions are price competitive and affordable even for small businesses.

About the UCF Incubation Program: Since its founding in 1999, the UCF Business Incubation Program has helped more than 140 emerging companies create over $800 million in annual revenue and more than 1600 new jobs with an average salary of $59,000. With eight facilities across the Greater Orlando community, the Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, and the Florida High Tech Corridor Council. For more information, please visit.
* * *

For more information about this release, please contact: David Wolf, Vice President of Internet Marketing at InBusiness Inc., dwolf@inbis.us or 407-284-1992; Henriette Schoen, University of Central Florida Business Incubator–Orlando Interim Site Manager, hschoen@mail.ucf.edu or 407-882-0107; Charlene Hager-Van Dyke, Larry Vershel Communications, chagervandyke@yahoo.com, 386-532-8862 or 407-644-4142 or lvershelco@aol.com

Thursday, September 17, 2009

NOW Marketplace Wins Contract to Manage Web Marketing Program for Brumos Automotive Group in Jacksonville

WINTER SPRINGS, Fla. - NOW Marketplace, a marketing and advertising agency that specializes in web-based marketing in the automotive industry, was recently awarded a contract to manage web marketing for the Brumos Automotive Group, a five-store group selling Lexus, Mercedes and Porsche located in Jacksonville.

Christy Roman, president and chief executive officer of NOW Marketplace, said the work includes new web sites and ongoing web updates for all five stores, as well as search engine marketing, email marketing and consulting.

“We recognize how important Internet advertising is to the future of the automobile business, and are pleased to provide a customized solution that will help to increase its effectiveness for Brumos,” said Roman.

NOW Marketplace is a client company of the University of Central Florida’s Seminole County/Winter Springs Incubator, located on E. State Road 434 in Winter Springs.

For more information, contact:
Christy Roman, President/Chief Executive Officer, NOW Marketplace, 407-667-4788

Esther Vargas-Davis, Site Manager, UCF Business Incubator–Seminole County, 407-278-4881; evargasd@mail.ucf.edu

Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 lvershelco@ao.com.

About Now Marketplace:
Now Marketplace, Inc., is a one-stop solution that helps businesses realize the potential of the Internet as the most effective advertising vehicle in existence. The firm specializes in online marketing and advertising for retail clients.

About the UCF Business Incubation Program:
Since its founding in 1999, the UCF Business Incubation Program has helped more than 120 emerging companies (including nearly 70 current clients) create over $500 million in annual revenue and more than 1600 new jobs with an average salary of $59,000. With five facilities across the Greater Orlando community, the Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, Lake County, the City of Leesburg and the Florida High Tech Corridor Council. For more information, please visit http://www.incubator.ucf.edu/.

Tuesday, September 15, 2009

Stirling Sotheby's International Realty Names Wendy Barin Associate

ORLANDO, Fla. - Stirling Sotheby’s International Realty recently appointed Wendy F. Barin an associate in the firm’s Orlando World Marketing Center office.

Tansey Soderstrom, broker and owner of Stirling Sotheby’s International Realty (http://www.stirlingsir.com/) said Barin is a Connecticut native and 20-year resident of Brevard County.

Barin formerly was owner-operator of two successful health and fitness companies for 15 years before starting her career in real estate. She graduated with honors from Eckerd College in St. Petersburg with a Bachelor of Arts in Humanities.

Soderstrom said Barin will provide real estate services in a six-county area that includes Brevard.

For more information about this press release, contact:
Tansey Soderstrom, Stirling Sotheby’s International Realty Broker/Owner 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida. Visit http://www.stirlingsir.com/.

Tuesday, August 25, 2009

Data Transfer Solutions Names Marketing Coordinator


Data Transfer Solutions Names Marketing Coordinator

ORLANDO, Fla. - Data Transfer Solutions, LLC, the Orlando-based firm that provides GIS (Geographic Information Systems) asset management, transportation planning, web design, database applications, and video and multimedia production services to local governments and regional and state agencies throughout the U.S., appointed Jade Winfrey as marketing coordinator.

A.M. “Trey” Fragala III, AICP, chief operating officer at Data Transfer Solutions, said Winfrey attended the University of Northern Iowa and has more than ten years experience.

Winfrey will oversee responses to RFPs (request for proposals), develop collateral materials and coordinate conferences for DTS. She has extensive experience preparing marketing materials and coordinating marketing activities on behalf of professional service firms.

“We are excited to have her as part of the team and look forward to her insights,” Fragala said.
Data Transfer Solutions, LLC, has offices in eight U.S. cities.

For more information, contact:

A.M. “Trey” Fragala, III, AICP, Chief Operating Officer, Data Transfer Solutions, 3680 Avalon Park East Blvd., Suite 200, Orlando, 32828; 407-382-5222; tfragala@edats.com;


Jade Winfrey, Marketing Coordinator, Data Transfer Solutions, 407-382-5222; jwinfrey@edats.com;


Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142 lvershelco@aol.com.

Thursday, August 20, 2009

Stirling Sotheby’s International Realty named exclusive sales and marketing agent for southwest Orlando lakefront estate

Stirling Sotheby’s International Realty named exclusive sales and marketing agent for southwest Orlando lakefront estate

ORLANDO, Fla. - Stirling Sotheby’s International Realty has been named exclusive sales and marketing agent for a 12,370 square foot lakefront estate in southwest Orlando.

For more information on this home, (http://www.stirlingsir.com/index.php?action=listingview&listingID=727089).

The home overlooking Lake Pocket near Windermere, features a 4.36 acre lakefront estate with private security entry and offers six bedrooms, six full baths, four half baths, a magnificent pool and spa, a boathouse, game room, in-home theater, and a separate six-car garage with full kitchen, bath, work room and rotating floor, and with state-of-the-art surveillance and security systems throughout the property.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, (www.StirlingSIR.com) said associates Sally Andy and David Warren have listed the estate home for sale with an asking price of $5,900,000.

For a virtual tour, (http://tours.tourfactory.com/tours/tour.asp?t=531041).

Soderstrom said Stirling Sotheby’s International Realty is making a name for itself as the area’s leading real estate company for unique estates. Most recently, Stirling Sotheby’s International Realty listed a 10,000 square foot estate home in the Spruce Creek Fly-In near Port Orange, a 16,000 square foot estate home with an Old Hollywood theme in Lake Mary, and a 12,000 square foot oceanside Georgian estate home in Ormond Beach.

For more information, contact:
Sally Andy, Stirling Sotheby’s International Realty, 407-687-7295, sally@sallyandy.com
David Warren, Stirling Sotheby's International Realty, 407-928-3760, david@sallyandy.com Roger Soderstrom, Founder & Owner, Stirling Sotheby’s International Realty,407-588-1260; rsoderstrom@stirlingsir.com
Larry Vershel, Larry Vershel Communications 407-644-4142 Lvershelco@aol.com

Tuesday, August 18, 2009

Stirling Sotheby’s International Realty Appointed Exclusive Sales and Marketing Agent For $1.4 Million Harmony Luxury Home

Stirling Sotheby’s International Realty Appointed Exclusive Sales and Marketing Agent For $1.4 Million Harmony Luxury Home

-- Seller financing, 20 percent down and lease-purchase option

ORLANDO, Fla. - Stirling Sotheby’s International Realty has been appointed exclusive sales and marketing agent for an exclusive 5,400 square foot luxury home at Harmony near Orlando – a bedroom community for the new Lake Nona Medical City underway in Southeast Orlando.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the unique home comes with some unique propositions, including owner financing with 20 percent down and 6.5 percent for five years, or a lease-purchase option.

Soderstrom said the USGBC LEED “Green” Certified luxury home offers four bedroom suites, five-and-a-half baths, five fireplaces, a private elevator, a courtyard swimming pool and cascading waterfall, billiard room, game room, and private breakfast lanai.

For Property Details: (http://www.stirlingsir.com/index.php?action=listingview&listingID=710035)

Soderstrom said Jody Connor with Stirling Sotheby’s International Realty’s (www.stirlingsir.com) Downtown World Center has listed the estate home for sale with an asking price of $1,387,500.
Harmony is a unique environment with a town square and art sculptures throughout.

The master-planned community features the only Johnny Miller signature designed golf course in Central Florida, with 70 percent of the land area set aside for conservation, more than 900 acres of private lakes and miles of natural and urban trails, a private lakefront camping area, its own aquatics center, and a Town Tavern that delivers to private homes.

To View Virtual: (http://tours.tourfactory.com/tours/tour.asp?t=536177)

Soderstrom said the luxury home sale price was recently reduced by more than $550,000.

“This is a unique luxury home in a unique community that’s just minutes from southeast Orlando’s Medical City and technology corridor,” Soderstrom said.

For more information please contact:
Jody Connor, Stirling Sotheby’s International Realty Downtown World Center 407.242.3424
Roger Soderstrom, Owner/Founder, Stirling Sotheby’s International Realty 407.588.1260, http://www.StirlingSIR.com
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142

About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.

Friday, April 17, 2009

Two Orange City real estate professionals form new residential real estate firm to fill void in today’s market

Two Orange City real estate professionals form new residential real estate firm to fill void in today’s market


ORANGE CITY – Longtime commercial real estate broker John Wanamaker and state-certified real estate instructor Tom Milton have formed a new Orange City-based residential real estate company.


Wanamaker, broker of Coldwell Banker Commercial AI Group, and Milton, a residential real estate veteran with 22 years of experience, formed The CornerStone Group in March to handle business planning for the financing of new real estate services that are being adapted for today’s changing real estate market, according to Milton.


A former general manager for the Coldwell Banker Real Estate Network, Milton has served as chief administrator and instructor of the West Volusia School of Realty and instructor for the first for-credit university intern program for Florida real estate students. He also is a past director of the West Volusia Association of Realtors.


“We formed this company to fill a niche in today’s challenging residential market,” Milton said. “The CornerStone Group is a collection of top local professionals who have teamed up to face the complexities of the market using each member’s unique talents in the field.”


The company specializes in short sales, pre-foreclosures, property management, Internet marketing, as well as relocation and international marketing, he said.


About Coldwell Banker Commercial AI Group:
Owned and operated by commercial real estate veterans John Wanamaker and Chuck Rudis, Coldwell Banker Commercial AIG is a leader in the listing, leasing and selling of properties, as well as a premier developer of community-friendly and LEED-accredited projects for small business owners.


For more information about this release, please contact:
Tom Milton, broker for The CornerStone Group, 386-774-0203 or 386-848-2034
John Wanamaker, broker for Coldwell Banker Commercial AI Group, 386-775-8633, john@cbciagroup.com
Charlene Hager-Van Dyke, Larry Vershel Communications, 386-837-8780, 407-644-4142 or chagervandyke@yahoo.com

Tuesday, April 14, 2009

Mattamy Homes USA Appoints Katie Brown New Home Sales Associate


Mattamy Homes USA Appoints Katie Brown New Home Sales Associate

BURNSVILLE, Minn. - Mattamy Homes USA, a division of Canada’s largest home builder, recently appointed Katie Brown new home sales associate for the Minnesota region.

Laura Bailey, vice president of sales and marketing at Mattamy Homes USA, said Brown is a licensed Realtor® who graduated from the University of Wisconsin-Stout with a B.S. degree in Business Administration.

Brown has more than eight years of experience in real estate and new home sales. She most recently served as sales manager at Chase Real Estate in the Twin Cities.

Mattamy Homes USA builds single-family homes priced from the high $100s in the Twin Cities area. The Canadian based homebuilder operates US home building divisions in Minneapolis, Phoenix, Charlotte, Jacksonville and Orlando. Visit http://www.mattamyhomes.com/.

For more information contact:
Laura Bailey, Vice President Sales & Marketing Mattamy Homes USA, 407-599-9994, Laura.Bailey@mattamyhomes.com
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142, lvershelco@aol.com

Friday, April 10, 2009

Now Marketplace Appoints Kate A. Frost as Account Executive


Now Marketplace Appoints Kate A. Frost as Account Executive


WINTER SPRINGS, Fla. - Now Marketplace, Inc., an innovative marketing agency that develops web-based marketing strategies for retail and professional clients, has appointed Kate A. Frost as Account Executive.


Christy Roman, president and chief executive officer of Now Marketplace, said Frost earned her B.A. Degree in Advertising and Public Relations from the University of Central Florida and has more than eight years of experience as a marketing executive.


“Kate Frost is one of the best and brightest young marketing executives in Central Florida,” said Roman. “She was named Employee of the Year by Time Warner in her first position after graduation and she has held progressively more responsible executive positions ever since. We expect her to play a major role in our continued growth,” Roman said.


Most recently, Frost served as Director of Strategic Marketing and Business Development at Toyota Scion of Orlando, the Central Florida region’s largest dealership.


Now Marketplace, Inc. is a one-stop solution that helps businesses realize the potential of the Internet as the most effective advertising vehicle in existence. The firm specializes in online marketing for retail clients, with a focus on auto dealers.


Now Marketplace, Inc. is a client company of the University of Central Florida’s Business Incubation Program in Winter Springs, a partnership that includes the University, Seminole County, the City of Winter Springs and the Florida High Tech Corridor Council.


For more information contact:
Christy Roman, President, Now Marketplace, 407-667-4788
Esther Vargas-Davis, Site Manager, UCF Business Incubator–Seminole County, 407-278-4881; evargasd@mail.ucf.edu;
Dr. Tom O’Neal, Executive Director, UCF Business Incubation Program, 407-882-1120;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142


About the UCF Incubation Program
Since its founding in 1999, the UCF Business Incubation Program has helped more than 100 emerging companies (including nearly 70 current clients) create over $500 million in annual revenue and more than 900 new jobs with an average salary of $59,000. With five facilities across the Greater Orlando community, the Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, and the Florida High Tech Corridor Council. For more information, please visit http://www.incubator.ucf.edu/.