ORLANDO, Fla. --- Stirling Sotheby’s International Realty has appointed Angie Hernandez an International Luxury Home Specialist at its World Marketing Center in Orlando.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said Hernandez is a native of Venezuela and a highly experienced international sales specialist.
“Angie Hernandez speaks fluent Spanish and has strong contacts in Central and South America that will prove valuable in marketing luxury homes in Central Florida,” Soderstrom said.
“She has performed at the highest levels of real estate sales for more than seven years and is a multi-million dollar producer,” Soderstrom said.
Soderstrom said Hernandez will focus on representing luxury homebuyers and sellers throughout Central Florida.
“Typically, international buyers tend to focus on luxury homes and condominiums, amenity-rich vacation communities and unique properties such as equestrian and waterfront estates and investment properties,” Soderstrom added.
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Showing posts with label Stirling Sotheby’s International Realty. Show all posts
Showing posts with label Stirling Sotheby’s International Realty. Show all posts
Friday, June 10, 2011
Tuesday, May 31, 2011
International, Out-of-State Home Buyers in Central Florida Finding Great Values that Locals Often Overlooked, Roger Soderstrom Says
ORLANDO, Fla. --- International and out-of-state home buyers in Florida are finding great values that local home buyers are overlooking, says one prominent realtor.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said international and out-of-state home buyers tend to look at Florida housing opportunities with un unvarnished eye.
“Floridians have been so inundated with how bad the market is that they’re overlooking that our market has bottomed out, and all of the great values that are now out there,” Soderstrom said.
Outsiders, including buyers from overseas, are finding a lot of Central Florida property priced well below property back home, and much lower than prices they may have experienced two or three years ago in Florida,” he said.
Luxury home specialist Dan Natoli agrees.
“Many excellent Central Florida homes are substantially undervalued, and the opportunities here are tremendous,” Natoli said.
“Sometimes, it takes an outsider to see the obvious, and that’s what is happening here. Some of the very best values are going to newcomers, international vacation home buyers and second home buyers,” Natoli said.
Natoli said the supply of undervalued properties is declining.
“The pool of listed homes for sale overall is declining,” Natoli said. “Currently, less than 11,000 homes are listed for sale in Central Florida and that’s the lowest in more than six years,” he said.
Natoli said some homes are seeing multiple offers for the first time in years.
“Stirling Sotheby’s is very aggressive in marketing homes to buyers throughout the U.S. and around the world,” Natoli said.
“In many cases we are creating markets for luxury homes and waterfront properties that are significantly larger than the Central Florida region,” he said.
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said international and out-of-state home buyers tend to look at Florida housing opportunities with un unvarnished eye.
“Floridians have been so inundated with how bad the market is that they’re overlooking that our market has bottomed out, and all of the great values that are now out there,” Soderstrom said.
Outsiders, including buyers from overseas, are finding a lot of Central Florida property priced well below property back home, and much lower than prices they may have experienced two or three years ago in Florida,” he said.
Luxury home specialist Dan Natoli agrees.
“Many excellent Central Florida homes are substantially undervalued, and the opportunities here are tremendous,” Natoli said.
“Sometimes, it takes an outsider to see the obvious, and that’s what is happening here. Some of the very best values are going to newcomers, international vacation home buyers and second home buyers,” Natoli said.
Natoli said the supply of undervalued properties is declining.
“The pool of listed homes for sale overall is declining,” Natoli said. “Currently, less than 11,000 homes are listed for sale in Central Florida and that’s the lowest in more than six years,” he said.
Natoli said some homes are seeing multiple offers for the first time in years.
“Stirling Sotheby’s is very aggressive in marketing homes to buyers throughout the U.S. and around the world,” Natoli said.
“In many cases we are creating markets for luxury homes and waterfront properties that are significantly larger than the Central Florida region,” he said.
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Friday, May 27, 2011
Stirling Sotheby’s International Realty Reports Strong Traffic at Johns Lake Point, Three Homes under Contract Already
ORLANDO, Fla. --- Barely one month after Stirling Sotheby’s International Realty was named exclusive sales and marketing agents at Johns Lake Point on Avalon Road in Winter Garden, three of nine ready-to-move-in homes are under contract.
“Home buyer visits to the sales center have been greater than we anticipated,” said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty.
Jennifer Gonzalez and Luis Gonzalez are representing the Johns Lake Point developer Misty Ridge Ventures in sales of new homes at Johns Lake Point priced from the $160s to the mid $400s.
Altogether, 323 new homes are planned at Johns Lake Point in three distinct villages with 50-, 75- and 85-foot home sites.
Soderstrom said construction is planned to start this summer on a 4,000 square foot amenity center with fitness facilities, a junior Olympic-sized pool, tennis courts and children’s play area.
New three to six-bedroom homes at Johns Lake Point range in size from 1,600 square feet of living space to 3,800 square feet.
Some of the homes, according to Soderstrom, offer nature preserve and pond frontages.
See Photo Gallery at http://askagonzalez.com/hub/johnslake/gallery/
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
“Home buyer visits to the sales center have been greater than we anticipated,” said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty.
Jennifer Gonzalez and Luis Gonzalez are representing the Johns Lake Point developer Misty Ridge Ventures in sales of new homes at Johns Lake Point priced from the $160s to the mid $400s.
Altogether, 323 new homes are planned at Johns Lake Point in three distinct villages with 50-, 75- and 85-foot home sites.
Soderstrom said construction is planned to start this summer on a 4,000 square foot amenity center with fitness facilities, a junior Olympic-sized pool, tennis courts and children’s play area.
New three to six-bedroom homes at Johns Lake Point range in size from 1,600 square feet of living space to 3,800 square feet.
Some of the homes, according to Soderstrom, offer nature preserve and pond frontages.
See Photo Gallery at http://askagonzalez.com/hub/johnslake/gallery/
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Friday, May 20, 2011
Survivalists Eyed as Key Market for Central Florida Horse Farm
ORLANDO, Fla. --- Stirling Sotheby’s International Realty is reaching out to an unusual market to sell a 32-acre equestrian estate on Tuscanooga Road in Groveland, Fla.: survivalists.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the property could make the perfect refuge for a family or group that wants to live “off the grid.”
The property, owned by blues performer Rozzy Osborne, features a security entrance with camera, a private gun range, a whole house generator, 500 gallon propane tank, two separate wells, a half-acre garden, stables, a tree house, a fish pond with a private dock and a covered picnic area with electricity that would easily seat 40 people.
Soderstrom said the remote property could support a self-sustained lifestyle.
“There is a large market of survivalists in the U.S. who, for religious, political or philosophical reasons, desire a more private lifestyle removed from the hustle and bustle most of us consider routine,” Soderstrom said.
Linnette Sanzalone, the Stirling Sotheby’s International Luxury Homes Specialist representing the property, conducted a research study of the survivalist market in the U.S.---or “preppers,” as many of them prefer to be called---and says the property qualifies as the perfect rural compound.
“The Osborne equestrian estate is self-contained, secure and offers almost total privacy,” Sanzalone said. A five-acre wetland area at the back of the property could generate income from peat sales. More than 18 acres currently used as horse pasture could be converted into farmland.
The four-bedroom, four-bath luxury home at the center of the property offers 3,847 square feet of living space with tray ceilings, crown molding, oversized rooms, solid custom wood floors, built-in shelving units, two pantries, double built-in ovens, commercial grade ice machine and top-grade appliances.
Two additional oversized storage rooms could be converted into guest rooms or an exercise room, Sanzalone said.
A well-built 2,100 square foot barn near the main house could easily be converted to a guest house, workshop or man cave, Sanzalone said.
To view a video of the property visit http://www.stirlingsir.com/index.php?action=listingview&listingID=149361
The blues singer’s property is currently listed at the highly discounted price of $599,000.
Friday, March 4, 2011
Best Opportunity Ever For Luxury Vacation Homes, Retirement Homes on Florida’s East Coast – Prices Down 40-60 Percent
ORLANDO, Fla. --- Prices for luxury vacation homes, second homes and retirement homes in Brevard County near Orlando are down 40-60 percent from the market peak, offering some of the best opportunities in a lifetime, says Kim Tillett, International Luxury Home Specialist with Stirling Sotheby’s International Realty.
Tillett said choice oceanfront and riverfront properties are selling for record low prices. The hottest segment of the market is in the $200-400,000 price range, she added.
Homeowners in Brevard enjoy easy access to golf, boating and beaches. There is also the close proximity to Orlando, theme parks and international airport. Brevard County offers the Port at Cape Canaveral which includes restaurants, shopping and cruise ships that depart throughout the week. Kennedy Space Center is only a short drive away. Homes in Brevard are currently priced among the lowest in the state, Tillett said.
“We are seeing the bottom of the market in Brevard County and the pricing on waterfront and oceanfront residential properties are among the lowest we have ever seen,” Tillett said.
For more information, visit http://www.stirlingsir.com/index.php?action=view_user&user=618
* * *
For more information contact: Kim Tillett, International Luxury Home Specialist, Stirling Sotheby’s International Realty, 321-446-9035; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Tillett said choice oceanfront and riverfront properties are selling for record low prices. The hottest segment of the market is in the $200-400,000 price range, she added.
Homeowners in Brevard enjoy easy access to golf, boating and beaches. There is also the close proximity to Orlando, theme parks and international airport. Brevard County offers the Port at Cape Canaveral which includes restaurants, shopping and cruise ships that depart throughout the week. Kennedy Space Center is only a short drive away. Homes in Brevard are currently priced among the lowest in the state, Tillett said.
“We are seeing the bottom of the market in Brevard County and the pricing on waterfront and oceanfront residential properties are among the lowest we have ever seen,” Tillett said.
For more information, visit http://www.stirlingsir.com/index.php?action=view_user&user=618
* * *
For more information contact: Kim Tillett, International Luxury Home Specialist, Stirling Sotheby’s International Realty, 321-446-9035; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Tuesday, February 22, 2011
Downtown Orlando Condominium Sales Show Sharp Rise in 2010
ORLANDO, Fla. --- Downtown Orlando condominium sales showed a sharp rise in 2010 according to a market study conducted by Stirling Sotheby’s International Realty.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said 313 condominiums sold in the 32801 zip code from January of 2010 through Dec. 31, up from 172 condominiums in 2009.
Condominiums priced under $200,000 showed the sharpest increase, from 131 condominiums in 2009 to 262 in 2010, Soderstrom said.
International Luxury Home Specialist Erin Wanner of Stirling Sotheby’s World Marketing Center in Downtown Orlando compiled the report.
Wanner documented 294 condominiums listed for sale priced under $200,000 in 2009 and 324 in 2010.
Listings for condominiums priced at more than $200,000 declined, Wanner said, from 170 in 2009 to 136 in 2010.
“The number of condominiums listed for sale during the same period showed a smaller increase – a sign that the downtown market is stabilizing,” Wanner said.
“Average sale prices declined about eight percent, however with signs of stabilization in the market and the possibility of gas reaching $4 per gallon, we may see prices increasing as more downtown workers relocate closer to their jobs,” Wanner said.
Condominiums priced under $200,000 sold for about $100 per square foot on average and condominiums priced over $200,000 sold for an average of about $200 per square foot.
* * *
For more information contact: Erin Wanner, Int’l Luxury Home Specialist, Stirling Sotheby’s International Realty, 407-581-7890; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said 313 condominiums sold in the 32801 zip code from January of 2010 through Dec. 31, up from 172 condominiums in 2009.
Condominiums priced under $200,000 showed the sharpest increase, from 131 condominiums in 2009 to 262 in 2010, Soderstrom said.
International Luxury Home Specialist Erin Wanner of Stirling Sotheby’s World Marketing Center in Downtown Orlando compiled the report.
Wanner documented 294 condominiums listed for sale priced under $200,000 in 2009 and 324 in 2010.
Listings for condominiums priced at more than $200,000 declined, Wanner said, from 170 in 2009 to 136 in 2010.
“The number of condominiums listed for sale during the same period showed a smaller increase – a sign that the downtown market is stabilizing,” Wanner said.
“Average sale prices declined about eight percent, however with signs of stabilization in the market and the possibility of gas reaching $4 per gallon, we may see prices increasing as more downtown workers relocate closer to their jobs,” Wanner said.
Condominiums priced under $200,000 sold for about $100 per square foot on average and condominiums priced over $200,000 sold for an average of about $200 per square foot.
* * *
For more information contact: Erin Wanner, Int’l Luxury Home Specialist, Stirling Sotheby’s International Realty, 407-581-7890; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Thursday, February 17, 2011
Stirling Sotheby’s International Realty appointed Exclusive Marketing Agents for Country Home on 2.84 acres St. Cloud
ORLANDO, Fla. --- Stirling Sotheby’s International Realty has been appointed exclusive sales and marketing agents for a $449,000 home situated on 2.84 acres at 3444 Kaiser Ave., an area zoned for horses in St. Cloud.
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said Stirling Sotheby’s associate and International Luxury Home Specialist Espe Almarza-Anderson (http://orlandohomesandlifestyle.com/) is the principal contact for the property.
The three-bedroom, two-and-a-half bath home offers 4,715 square feet of living space with a separate in-law suite and craft room or optional home office, and a detached two-car garage.
The home was completely remodeled in 2007, according to Almarza-Anderson, and boasts a massive family room and covered patio overlooking a pool and expansive yard.
“It’s a beautiful, private country setting,” Almarza-Anderson said.
To view the property, visit http://www.stirlingsir.com/index.php?action=listingview&listingID=113846
* * *
For more information, contact: Espe Almarza-Anderson, MA, CSP, SFR, Stirling Sotheby’s International Realty 407-581-7890 or 407-421-6679 EAlmarza@stirlingSir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said Stirling Sotheby’s associate and International Luxury Home Specialist Espe Almarza-Anderson (http://orlandohomesandlifestyle.com/) is the principal contact for the property.
The three-bedroom, two-and-a-half bath home offers 4,715 square feet of living space with a separate in-law suite and craft room or optional home office, and a detached two-car garage.
The home was completely remodeled in 2007, according to Almarza-Anderson, and boasts a massive family room and covered patio overlooking a pool and expansive yard.
“It’s a beautiful, private country setting,” Almarza-Anderson said.
To view the property, visit http://www.stirlingsir.com/index.php?action=listingview&listingID=113846
* * *
For more information, contact: Espe Almarza-Anderson, MA, CSP, SFR, Stirling Sotheby’s International Realty 407-581-7890 or 407-421-6679 EAlmarza@stirlingSir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Tuesday, February 15, 2011
Stirling Sotheby’s International Realty Releases Celebration Area Market Trends Report, Shows Home Sales Steady, Prices Lower
ORLANDO, Fla. --- Stirling Sotheby’s International Realty recently released its 2010 Celebration Area Market Trends Report, which shows a steady increase in luxury home sales and listings in 2010 over 2009 figures.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said 137 luxury homes and 73 condominiums and town homes sold in Celebration in 2010.
In 2009, 128 luxury homes and 93 condominiums and town homes sold.
Monica Nielsen (http://monicasellsflorida.com/), a resident of Celebration and International Luxury Home Specialist with Stirling Sotheby’s International Realty prepared the study, Soderstrom said.
Sixty-seven homes priced under $400,000 sold for an average of $302,000 in 2010, down from an average of $320,000 in 2009.
Seventy homes priced over $400,000 sold for an average of $613,000 in 2010, down from $662,000 in 2009.
Average sale prices for town homes and condominiums declined from $186,000 in 2009 to $163,000 in 2010.
The most expensive home in 2009 sold for $3.15 million. In 2010, the most expensive home sold for $1.853 million.
To view the Celebration Area Market Trends Report visit http://www.stirlingsir.com/eflyers/pr/02142011/celebration.html
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For more information contact:Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890 Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said 137 luxury homes and 73 condominiums and town homes sold in Celebration in 2010.
In 2009, 128 luxury homes and 93 condominiums and town homes sold.
Monica Nielsen (http://monicasellsflorida.com/), a resident of Celebration and International Luxury Home Specialist with Stirling Sotheby’s International Realty prepared the study, Soderstrom said.
Sixty-seven homes priced under $400,000 sold for an average of $302,000 in 2010, down from an average of $320,000 in 2009.
Seventy homes priced over $400,000 sold for an average of $613,000 in 2010, down from $662,000 in 2009.
Average sale prices for town homes and condominiums declined from $186,000 in 2009 to $163,000 in 2010.
The most expensive home in 2009 sold for $3.15 million. In 2010, the most expensive home sold for $1.853 million.
To view the Celebration Area Market Trends Report visit http://www.stirlingsir.com/eflyers/pr/02142011/celebration.html
* * *
For more information contact:Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890 Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Stirling Sotheby’s International Realty Hopes Speed Week in Daytona Beach could be Big Opportunity for Area Realtors
ORLANDO, Fla. --- Stirling Sotheby’s International Realty hopes Speed Week in Daytona Beach could be a big opportunity for area Realtors. The Stirling Sotheby’s firm has marshaled a team of luxury home specialist’s who plan to present their credentials to NASCAR owners and drivers arriving for the big race.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said NASCAR owners and drivers represent a major market opportunity for the Daytona Beach area.
Rachel McGrath and Debbie Keilin, international luxury home specialist with Stirling Sotheby’s International Realty, hope to capitalize on their personal endorsement from NASCAR icon Mike Skinner during the event.
“Many of the NASCAR owners and drivers fly their own airplanes,” Keilin said. “They can live anywhere, and the Daytona Beach area really is one of the best places in America for them to own a home,” she said.
“Market conditions in the Daytona Beach region couldn’t be better,” McGrath added.
“Luxury home prices are at their lowest in more than a decade and there are incredible values here.” McGrath said. “This window of opportunity won’t last long,” she added.
Rachel McGrath and Debbie Keilin represent Stirling Sotheby’s International Realty in the Volusia County area.
Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.
“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Keilin said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” she said.
While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.
“The market is adjusting and today we are at the point where we have a new pricing normal,” McGrath explained.
“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” she added.
Visit http://www.stirlingstars.com/.
* * *
For more information contact: Debbie Keilin, East Volusia Associate, Stirling Sotheby’s International Realty 386 451-4251; Rachel McGrath, East Volusia Associate, Stirling Sotheby’s International Realty 386 795-0911; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said NASCAR owners and drivers represent a major market opportunity for the Daytona Beach area.
Rachel McGrath and Debbie Keilin, international luxury home specialist with Stirling Sotheby’s International Realty, hope to capitalize on their personal endorsement from NASCAR icon Mike Skinner during the event.
“Many of the NASCAR owners and drivers fly their own airplanes,” Keilin said. “They can live anywhere, and the Daytona Beach area really is one of the best places in America for them to own a home,” she said.
“Market conditions in the Daytona Beach region couldn’t be better,” McGrath added.
“Luxury home prices are at their lowest in more than a decade and there are incredible values here.” McGrath said. “This window of opportunity won’t last long,” she added.
Rachel McGrath and Debbie Keilin represent Stirling Sotheby’s International Realty in the Volusia County area.
Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.
“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Keilin said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” she said.
While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.
“The market is adjusting and today we are at the point where we have a new pricing normal,” McGrath explained.
“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” she added.
Visit http://www.stirlingstars.com/.
* * *
For more information contact: Debbie Keilin, East Volusia Associate, Stirling Sotheby’s International Realty 386 451-4251; Rachel McGrath, East Volusia Associate, Stirling Sotheby’s International Realty 386 795-0911; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Thursday, February 3, 2011
Stirling Sotheby’s Top Executive Says Housing Prices in Central Florida Stabilizing, Establishing a New Pricing Normal in The Market
ORLANDO - Central Florida’s housing slump may have bottomed out and housing prices are stabilizing, says one industry expert, though it may be some time before housing values begin to climb again.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.
“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Soderstrom said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” he said.
While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.
“The market is adjusting and today we are at the point where we have a new pricing normal,” Soderstrom explained.
“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” he added.
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.
“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Soderstrom said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” he said.
While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.
“The market is adjusting and today we are at the point where we have a new pricing normal,” Soderstrom explained.
“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” he added.
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Stirling Sotheby’s International Realty Named Exclusive Sales, Marketing Agents for $525,000 Condominium in Southwest Orlando
ORLANDO - Stirling Sotheby’s International Realty was recently named exclusive sales and marketing agents for a $525,000 luxury condominium on the 10th floor at Bay View Reserve, overlooking Spring Lake in southwest Orlando off Dr. Phillips Blvd. at Sand Lake Rd.
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said the residence was recently professionally renovated with hardwood floors, custom European-style cabinets and granite countertops.
“The luxury condominium at Bay View Reserve features spacious rooms and large windows with dramatic views of Spring Lake, the downtown Orlando skyline and the fireworks at Disney World,” Soderstrom said.
The 2,650 square foot condominium offers two bedrooms, three full baths a study and a gourmet kitchen.
Bay View Reserve condominium offers VIP owner services with 24 hour security, Soderstrom said, along with a community swimming pool, tennis courts and exercise room.
The property was listed by Carolyn Burgiel and Daniel Natoli of Stirling Sotheby’s International Realty’s LR Team.
To see photos of Bay View Reserve, visit http://www.stirlingsir.com/index.php?action=listingview&listingID=49287
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For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, founder and owner at Stirling Sotheby’s International Realty, said the residence was recently professionally renovated with hardwood floors, custom European-style cabinets and granite countertops.
“The luxury condominium at Bay View Reserve features spacious rooms and large windows with dramatic views of Spring Lake, the downtown Orlando skyline and the fireworks at Disney World,” Soderstrom said.
The 2,650 square foot condominium offers two bedrooms, three full baths a study and a gourmet kitchen.
Bay View Reserve condominium offers VIP owner services with 24 hour security, Soderstrom said, along with a community swimming pool, tennis courts and exercise room.
The property was listed by Carolyn Burgiel and Daniel Natoli of Stirling Sotheby’s International Realty’s LR Team.
To see photos of Bay View Reserve, visit http://www.stirlingsir.com/index.php?action=listingview&listingID=49287
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For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Friday, September 3, 2010
Stirling Sotheby’s International Realty negotiates a sale of a $2.1 million luxury home at Lake Markham Preserve
LAKE MARY - Stirling Sotheby’s International Realty recently closed on the sale of a $2.1 million estate home at Lake Markham Preserve, the gated lakefront community near Heathrow in North Seminole County.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said Cassandra Levine, a luxury home specialist at Stirling Sotheby’s Heathrow-Lake Mary Gallery represented the buyer of the Mediterranean-style estate home on more than one acre of land. Custom built in 2008, the home boasts 8,111 square feet of living space with five bedrooms, five full baths and three half-baths.
The seller was represented by Luis and Jennifer Gonzales with Stirling Sotheby’s Heathrow-Lake Mary Gallery.
Soderstrom said the sale is one of the most significant deals in Seminole County this year.
For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said Cassandra Levine, a luxury home specialist at Stirling Sotheby’s Heathrow-Lake Mary Gallery represented the buyer of the Mediterranean-style estate home on more than one acre of land. Custom built in 2008, the home boasts 8,111 square feet of living space with five bedrooms, five full baths and three half-baths.
The seller was represented by Luis and Jennifer Gonzales with Stirling Sotheby’s Heathrow-Lake Mary Gallery.
Soderstrom said the sale is one of the most significant deals in Seminole County this year.
For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Monday, August 16, 2010
Stirling Sotheby’s International Realty names Michael Springer Marketing Associate in its World Marketing Center
ORLANDO – Stirling Sotheby’s International Realty has appointed Michael Springer an associate with its World Marketing Center team in downtown Orlando.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty said Springer, a central Florida resident for more than 20 years, has some seven years of experience in outreach marketing and most recently was coached by the Mike Ferry NLP Coaching System that helps real estate agents succeed.
Springer’s accomplishments extend far beyond real estate sales coaching, Soderstrom said. He has extensive experience as a renowned public speaker and is a devoted advocate for self-development.
He served as a taskforce board member with Family Services Metro Orlando, has addressed Orlando’s top executives and civic organizations extensively to raise funds and awareness for adolescents and youth.
Soderstrom said Springer will focus on marketing Stirling Sotheby’s International Realty luxury and executive home listings and will work with buyers and sellers locally, nationally and internationally. He will also assist new home builders and developers to maximize the marketing efforts and potential of their properties.
For more information about this press release, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty said Springer, a central Florida resident for more than 20 years, has some seven years of experience in outreach marketing and most recently was coached by the Mike Ferry NLP Coaching System that helps real estate agents succeed.
Springer’s accomplishments extend far beyond real estate sales coaching, Soderstrom said. He has extensive experience as a renowned public speaker and is a devoted advocate for self-development.
He served as a taskforce board member with Family Services Metro Orlando, has addressed Orlando’s top executives and civic organizations extensively to raise funds and awareness for adolescents and youth.
Soderstrom said Springer will focus on marketing Stirling Sotheby’s International Realty luxury and executive home listings and will work with buyers and sellers locally, nationally and internationally. He will also assist new home builders and developers to maximize the marketing efforts and potential of their properties.
For more information about this press release, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
Friday, August 6, 2010
Stirling Sotheby’s International Realty, Integrity Home Loan of Central Florida Form Strategic Alliance
ORLANDO - Stirling Sotheby’s International Realty has formed a strategic alliance with Integrity Home Loan of Central Florida, Inc., a full service lender offering a broad portfolio of loan programs for all types of buyers.
Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said the alliance provides Stirling Sotheby’s with an important resource to finance sales of upscale homes in the Central Florida region at the most competitive rates and terms.
“Our alliance with Integrity Home Loan of Central Florida gives us a big and important tool to help home owners sell their homes in a market where financing has been challenging for some home buyers,” Soderstrom said.
“We’re honored to have this opportunity to provide mortgage financing for Stirling Sotheby’s International Realty’s clientele,” said Matt Malloy, president of Integrity Home Loan. “We believe, along with Stirling Sotheby’s, that by providing financing, products, industry knowledge and superior service, this alliance will allow our team to dominate the Florida market,” Malloy added.
For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said the alliance provides Stirling Sotheby’s with an important resource to finance sales of upscale homes in the Central Florida region at the most competitive rates and terms.
“Our alliance with Integrity Home Loan of Central Florida gives us a big and important tool to help home owners sell their homes in a market where financing has been challenging for some home buyers,” Soderstrom said.
“We’re honored to have this opportunity to provide mortgage financing for Stirling Sotheby’s International Realty’s clientele,” said Matt Malloy, president of Integrity Home Loan. “We believe, along with Stirling Sotheby’s, that by providing financing, products, industry knowledge and superior service, this alliance will allow our team to dominate the Florida market,” Malloy added.
For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida.
Thursday, August 5, 2010
Hurricane season can cause big waves for home buyers
ORLANDO - It’s little known, but Florida’s hurricane season can cause a wave of problems for home buyers. Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said. The mere approach of a hurricane can shut down a home sale quicker than you can say Katrina.
Soderstrom, whose company formed an alliance with Florida Insurance Specialists in Lake Mary to help clients buy homeowner’s insurance during the sale closing process, said insurance underwriters won’t write policies in some areas once a potential hurricane is named.
“Once a hurricane is named and its likely course is plotted, home insurance underwriters cease activity on new policies in the projected path of the hurricane,” explained Rhett Robbins of Florida Insurance specialists.
“That could delay the sale of a home for as much as a week or more,” Soderstrom said.
“There’s nothing we can do about it but it’s something we have to watch closely during storm season,” Soderstrom said.
For more information contact: Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142; lvershelco@aol.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Soderstrom, whose company formed an alliance with Florida Insurance Specialists in Lake Mary to help clients buy homeowner’s insurance during the sale closing process, said insurance underwriters won’t write policies in some areas once a potential hurricane is named.
“Once a hurricane is named and its likely course is plotted, home insurance underwriters cease activity on new policies in the projected path of the hurricane,” explained Rhett Robbins of Florida Insurance specialists.
“That could delay the sale of a home for as much as a week or more,” Soderstrom said.
“There’s nothing we can do about it but it’s something we have to watch closely during storm season,” Soderstrom said.
For more information contact: Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142; lvershelco@aol.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Tuesday, August 3, 2010
Stirling Sotheby’s International Realty Sees Increase in Luxury Home Sales at Lake Forest in North Seminole
ORLANDO - Stirling Sotheby’s International Realty reports that sales of luxury homes in Lake Forest in north Seminole County have been increasing at a steady clip.
Stirling Sotheby’s International Realty Associates Sally Andy and David Warren, who focus on the luxury community located off SR 46, said 17 luxury homes have sold at Lake Forest during the first six months of 2010 at an average sale price of $397,000. (View market stats at http://www.stirlingsir.com/video/uneek/Postcards/Lake%20Forest/Lake%20Forest%20Powerkard.pdf).
Only 10 homes sold at Lake Forest in the same period of 2009.
Since January of this year, 33 homes at Lake Forest have been listed for sale and almost a third of them — nine sales — are currently pending, Andy said.
Warren said the highest sale price for the first half of this year was $683,616 compared to the $1,040,000 highest sale reported at Lake Forest in 2009.
“In 2009 the average Lake Forest asking price listed was $499,145. Today, the average asking price is $480,170, only a small variation,” he said.
The difference between the average asking price and the average sale price is approximately 4 percent, Warren said.
“There’s been a big increase in the number of visitors touring the community and the sales speak for themselves,” said Andy and Warren. “There may be a little room for negotiation, but Lake Forest pricing is pretty stable, and asking prices are pretty realistic,” they added.
For more information contact: Sally Andy or David Warren, Stirling Sotheby’s International Realty, (Sally: 407-687-7295, sally@sallyandy.com )(David: 407-928-3760, david@sallyandy.com); Roger Soderstrom, Owner/Founder Stirling Sotheby’s International Realty, 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Stirling Sotheby’s International Realty Associates Sally Andy and David Warren, who focus on the luxury community located off SR 46, said 17 luxury homes have sold at Lake Forest during the first six months of 2010 at an average sale price of $397,000. (View market stats at http://www.stirlingsir.com/video/uneek/Postcards/Lake%20Forest/Lake%20Forest%20Powerkard.pdf).
Only 10 homes sold at Lake Forest in the same period of 2009.
Since January of this year, 33 homes at Lake Forest have been listed for sale and almost a third of them — nine sales — are currently pending, Andy said.
Warren said the highest sale price for the first half of this year was $683,616 compared to the $1,040,000 highest sale reported at Lake Forest in 2009.
“In 2009 the average Lake Forest asking price listed was $499,145. Today, the average asking price is $480,170, only a small variation,” he said.
The difference between the average asking price and the average sale price is approximately 4 percent, Warren said.
“There’s been a big increase in the number of visitors touring the community and the sales speak for themselves,” said Andy and Warren. “There may be a little room for negotiation, but Lake Forest pricing is pretty stable, and asking prices are pretty realistic,” they added.
For more information contact: Sally Andy or David Warren, Stirling Sotheby’s International Realty, (Sally: 407-687-7295, sally@sallyandy.com )(David: 407-928-3760, david@sallyandy.com); Roger Soderstrom, Owner/Founder Stirling Sotheby’s International Realty, 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
Friday, July 30, 2010
Downtown Orlando Penthouse, 20,000 Square Foot Events Center at The Plaza North Tower is open for a variety of occasions
ORLANDO - The Downtown Orlando Penthouse Events Center, a 20,000 square foot meeting facility located on the 16th floor of The Plaza’s North Tower building at the corner of Orange and Church Streets is now open and available for a variety of large and small private events and will accommodate up to 250 guests.
Sarah Woodbery, coordinator of the Downtown Orlando Penthouse Events Center, said a 10,000 square foot sky terrace/outdoor patio with a bar and a putting green is included, and serves as an excellent and exclusive venue for weddings, receptions, private holiday parties, networking and fundraising events.
The center includes an executive boardroom with conference table that seats 20, with full food and beverage service available.
“The Downtown Orlando Penthouse Events Center offers a well-appointed facility for both formal events and business meetings, with garage parking and excellent services,” Woodbery explained.
Since opening the Downtown Orlando Penthouse Events Center dozens of events have taken place, including the Florida Music Festival and the Florida Film Festival.
For a video tour of the Downtown Orlando Penthouse Events Center, visit http://www.youtube.com/watch?v=LXrCxfzo3Qo.
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For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Sarah Woodbery, coordinator of the Downtown Orlando Penthouse Events Center, said a 10,000 square foot sky terrace/outdoor patio with a bar and a putting green is included, and serves as an excellent and exclusive venue for weddings, receptions, private holiday parties, networking and fundraising events.
The center includes an executive boardroom with conference table that seats 20, with full food and beverage service available.
“The Downtown Orlando Penthouse Events Center offers a well-appointed facility for both formal events and business meetings, with garage parking and excellent services,” Woodbery explained.
Since opening the Downtown Orlando Penthouse Events Center dozens of events have taken place, including the Florida Music Festival and the Florida Film Festival.
For a video tour of the Downtown Orlando Penthouse Events Center, visit http://www.youtube.com/watch?v=LXrCxfzo3Qo.
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For more information, contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Friday, July 23, 2010
Spanish Web Site by Stirling Sotheby’s International Realty Agent Leads to Real Estate Sales to Europeans
ORLANDO - A Spanish web site created by Stirling Sotheby’s International Realty agent Adriana Murcia of the firm’s Clermont office has led to sales of luxury homes to buyers from Europe, South America and Canada.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said Murcia launched the bi-lingual web site herself. A native of Colombia, Murcia earned her B.A. Degree in Hotel Management from the University of Colombia in Bogota.
Murcia, who has more than 20 years of experience in sales and marketing, is a specialist in international sales, Soderstrom said.
“Adriana Murcia is a bright, inventive agent and she has carved out a special niche for herself in the Central Florida international market,” Soderstrom said.
To visit Adrianna Murcia’s Spanish web site go to http://www.casasenorlandoyflorida.com/
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For more information contact: Adriana Murcia, Stirling Sotheby's International Realty, 352-217-0465; amurciangsir.com; Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said Murcia launched the bi-lingual web site herself. A native of Colombia, Murcia earned her B.A. Degree in Hotel Management from the University of Colombia in Bogota.
Murcia, who has more than 20 years of experience in sales and marketing, is a specialist in international sales, Soderstrom said.
“Adriana Murcia is a bright, inventive agent and she has carved out a special niche for herself in the Central Florida international market,” Soderstrom said.
To visit Adrianna Murcia’s Spanish web site go to http://www.casasenorlandoyflorida.com/
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For more information contact: Adriana Murcia, Stirling Sotheby's International Realty, 352-217-0465; amurciangsir.com; Roger Soderstrom, Founder/Owner, Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com
Tuesday, July 20, 2010
Stirling Sotheby’s International Realty Closes on Largest Home Sale in Brevard County
ORLANDO - Stirling Sotheby’s International Realty recently closed on the $2.5 million sale of a luxury home at 2740 N. Riverside Drive in Indialantic that ranks as the largest home sale in Brevard since 2008.
Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said luxury home specialist Jack Jeffcoat negotiated the sale to an all cash buyer for nearly 93 percent of the asking price after only six months on the market.
The home, with 8,054 air-conditioned square feet situated on 1.35 acres, offers six bedrooms, six full baths, two half baths a 1,300 square foot entertainment room and over 11,000 square feet of space under roof.
The property boasts 101 feet of frontage along the inter coastal waterway, Jeffcoat said.
(Paste in browser to view tour: http://www.jackjeffcoat.com/tour.php?id=560834 )
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For more information contact: Jack C. Jeffcoat, III, Coastal Lifestyle Group, Stirling Sotheby’s International Realty, 321-536-1461, jjeffcoat@stirlingsir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said luxury home specialist Jack Jeffcoat negotiated the sale to an all cash buyer for nearly 93 percent of the asking price after only six months on the market.
The home, with 8,054 air-conditioned square feet situated on 1.35 acres, offers six bedrooms, six full baths, two half baths a 1,300 square foot entertainment room and over 11,000 square feet of space under roof.
The property boasts 101 feet of frontage along the inter coastal waterway, Jeffcoat said.
(Paste in browser to view tour: http://www.jackjeffcoat.com/tour.php?id=560834 )
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For more information contact: Jack C. Jeffcoat, III, Coastal Lifestyle Group, Stirling Sotheby’s International Realty, 321-536-1461, jjeffcoat@stirlingsir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com
Stirling Sotheby’s International Realty Associate Turns Focus to Residential Design Trends
ORLANDO - Florida’s real estate downturn has generated innovative sales strategies that range from steeply discounted asking prices and auctions to landscaping packages that improve the home’s “curb appeal,” but associates at Stirling Sotheby’s International Realty in Orlando are focusing on a practical new approach that is winning praise from sellers and buyers alike: Home Design Trends.
“Home Design Trends is focused squarely on value,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty.
“Beyond price discounts, beyond curb appeal, what sorts of improvements can a seller undertake that will substantially increase the value of a luxury home? Home Design Trends offers some answers,” he said.
Stirling Sotheby’s teamed up with Canin Associates, the award-winning Orlando-based architectural and planning firm, to offer professional design services for today’s consumers. The partnership produces the Home Design Trends, in a twice monthly newsletter that Stirling Sotheby’s International Realty sends to all of its customers.
Canin Associates Principal Tony Weremeichik said Home Design Trends takes an innovative approach to interior, exterior and pool/patio improvements.
“We aren’t fashionistas,” Weremeichik explained. “We’re looking for practical solutions that today’s consumer centric lifestyle and will substantially increase the core value of a home, improve the lifestyle of the home owner, and offer significant returns when the home is sold,” he said.
Soderstrom said the Home Design Trends newsletter has been very popular with Stirling
Sotheby’s clients who are sharing it with their families and friends.
“Most home owners understand the market has evolved. Buyers today can spot superficial design elements and they aren’t as interested in glitz and glamour as they are in value, lifestyle and function,” Soderstrom explained.
“Most luxury home buyers today are looking for classic, long-term value that will hold up over the next 10 years,” Soderstrom said. “Five years ago the hot buttons were visually powerful.
Today it’s more subtle, and buyers are more discriminating. That’s why Home Design Trends is so important,” he said.
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For more information contact: Roger Soderstrom, Founder & Owner, Stirling Sotheby’s International Realty, 407-581-7890; rsoderstrom@stirlingsir.com or visit www.stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida. Visit www.stirlingSIR.com.
“Home Design Trends is focused squarely on value,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty.
“Beyond price discounts, beyond curb appeal, what sorts of improvements can a seller undertake that will substantially increase the value of a luxury home? Home Design Trends offers some answers,” he said.
Stirling Sotheby’s teamed up with Canin Associates, the award-winning Orlando-based architectural and planning firm, to offer professional design services for today’s consumers. The partnership produces the Home Design Trends, in a twice monthly newsletter that Stirling Sotheby’s International Realty sends to all of its customers.
Canin Associates Principal Tony Weremeichik said Home Design Trends takes an innovative approach to interior, exterior and pool/patio improvements.
“We aren’t fashionistas,” Weremeichik explained. “We’re looking for practical solutions that today’s consumer centric lifestyle and will substantially increase the core value of a home, improve the lifestyle of the home owner, and offer significant returns when the home is sold,” he said.
Soderstrom said the Home Design Trends newsletter has been very popular with Stirling
Sotheby’s clients who are sharing it with their families and friends.
“Most home owners understand the market has evolved. Buyers today can spot superficial design elements and they aren’t as interested in glitz and glamour as they are in value, lifestyle and function,” Soderstrom explained.
“Most luxury home buyers today are looking for classic, long-term value that will hold up over the next 10 years,” Soderstrom said. “Five years ago the hot buttons were visually powerful.
Today it’s more subtle, and buyers are more discriminating. That’s why Home Design Trends is so important,” he said.
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For more information contact: Roger Soderstrom, Founder & Owner, Stirling Sotheby’s International Realty, 407-581-7890; rsoderstrom@stirlingsir.com or visit www.stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida. Visit www.stirlingSIR.com.
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