ORLANDO - Florida’s real estate downturn has generated innovative sales strategies that range from steeply discounted asking prices and auctions to landscaping packages that improve the home’s “curb appeal,” but associates at Stirling Sotheby’s International Realty in Orlando are focusing on a practical new approach that is winning praise from sellers and buyers alike: Home Design Trends.
“Home Design Trends is focused squarely on value,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty.
“Beyond price discounts, beyond curb appeal, what sorts of improvements can a seller undertake that will substantially increase the value of a luxury home? Home Design Trends offers some answers,” he said.
Stirling Sotheby’s teamed up with Canin Associates, the award-winning Orlando-based architectural and planning firm, to offer professional design services for today’s consumers. The partnership produces the Home Design Trends, in a twice monthly newsletter that Stirling Sotheby’s International Realty sends to all of its customers.
Canin Associates Principal Tony Weremeichik said Home Design Trends takes an innovative approach to interior, exterior and pool/patio improvements.
“We aren’t fashionistas,” Weremeichik explained. “We’re looking for practical solutions that today’s consumer centric lifestyle and will substantially increase the core value of a home, improve the lifestyle of the home owner, and offer significant returns when the home is sold,” he said.
Soderstrom said the Home Design Trends newsletter has been very popular with Stirling
Sotheby’s clients who are sharing it with their families and friends.
“Most home owners understand the market has evolved. Buyers today can spot superficial design elements and they aren’t as interested in glitz and glamour as they are in value, lifestyle and function,” Soderstrom explained.
“Most luxury home buyers today are looking for classic, long-term value that will hold up over the next 10 years,” Soderstrom said. “Five years ago the hot buttons were visually powerful.
Today it’s more subtle, and buyers are more discriminating. That’s why Home Design Trends is so important,” he said.
* * *
For more information contact: Roger Soderstrom, Founder & Owner, Stirling Sotheby’s International Realty, 407-581-7890; rsoderstrom@stirlingsir.com or visit www.stirlingSIR.com
About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida. Visit www.stirlingSIR.com.
Showing posts with label buyers. Show all posts
Showing posts with label buyers. Show all posts
Tuesday, July 20, 2010
Tuesday, October 27, 2009
Ashton Woods Homes Goes U.S. Government One Better with $8,000 Stimulus for all new Home Buyers
ORLANDO, Fla. --- Ashton Woods Homes reported it is offering an $8,000 Ashton Woods Homes stimulus grant to all new home buyers in the Orlando and Tampa Bay regions.
Michael Roche, vice president of sales and marketing for Ashton Woods Homes in Orlando and Tampa, said the $8,000 stimulus applies to all new home buyers, whether or not they qualify for the $8,000 U.S. federal tax credit that ends Nov. 30.
“We announced our stimulus grant because a number of home buyers are worried their homes won’t be completed in time to qualify for the $8,000 U.S. tax credit,” Roche said.
“In addition, the federal tax credit only applies to new home buyers. The $8,000 Ashton Woods Homes stimulus grant applies to all home buyers,” he said.
Ashton Woods Homes builds single-family homes and town homes in seven Orlando-area communities and six in the Tampa Bay region.
Ashton Woods Homes is a subsidiary of the Great Gulf Group of Companies, a North American real estate conglomerate headquartered in Toronto, and currently has communities under development in Houston, Dallas, Atlanta, Phoenix, Tampa, Denver and Orlando.
For more information, contact:
Michael Roche, VP Sales & Marketing Ashton Woods Homes-Orlando/Tampa, 407-647-3700;
John Reny, President, Ashton Woods Homes-Orlando/Tampa 407-647-3700
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
Michael Roche, vice president of sales and marketing for Ashton Woods Homes in Orlando and Tampa, said the $8,000 stimulus applies to all new home buyers, whether or not they qualify for the $8,000 U.S. federal tax credit that ends Nov. 30.
“We announced our stimulus grant because a number of home buyers are worried their homes won’t be completed in time to qualify for the $8,000 U.S. tax credit,” Roche said.
“In addition, the federal tax credit only applies to new home buyers. The $8,000 Ashton Woods Homes stimulus grant applies to all home buyers,” he said.
Ashton Woods Homes builds single-family homes and town homes in seven Orlando-area communities and six in the Tampa Bay region.
Ashton Woods Homes is a subsidiary of the Great Gulf Group of Companies, a North American real estate conglomerate headquartered in Toronto, and currently has communities under development in Houston, Dallas, Atlanta, Phoenix, Tampa, Denver and Orlando.
For more information, contact:
Michael Roche, VP Sales & Marketing Ashton Woods Homes-Orlando/Tampa, 407-647-3700;
John Reny, President, Ashton Woods Homes-Orlando/Tampa 407-647-3700
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142
Tuesday, September 15, 2009
Time is Running Out to Take Advantage of $8,000 Federal Tax Credit for First-Time Home Buyers
ORLANDO, Fla. - Time is running out for first-time home buyers to take advantage of the $8,000 federal tax credit at Heritage Green in Providence in Polk County and Wyndham Lakes Estates in South Orlando, two ABD Development communities. The federal tax credit ends on Nov. 30
At Heritage Green at Providence Golf and Country Club on U.S. 17-92 in the Loughman-Davenport area, ABD Development recently completed two ready-to-move-in luxury homes designed with smaller, smarter features with more affordable pricing and lower energy costs, said David Kohn, president of ABD Development Company.
The new 2,500 square foot luxury homes are priced in the $350,000 range.
Three ready-to-move-in luxury homes at Windsor Landing at Wyndham Lakes Estates, located off Town Center and Landstar Blvds. in southeast Orlando, are priced from the $400s, Kohn said.
The Riviera model home, which offers four bedrooms in 3,100 square feet of living space, is priced at $450,000. Only 20 home sites remain for sale at Windsor Landing, Kohn said.
For more information, contact:
David Kohn, President, ABD Development Company 407-370-6400
Alene Raskin, Marketing Manager, ABD Development Company 407-370-6400
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
At Heritage Green at Providence Golf and Country Club on U.S. 17-92 in the Loughman-Davenport area, ABD Development recently completed two ready-to-move-in luxury homes designed with smaller, smarter features with more affordable pricing and lower energy costs, said David Kohn, president of ABD Development Company.
The new 2,500 square foot luxury homes are priced in the $350,000 range.
Three ready-to-move-in luxury homes at Windsor Landing at Wyndham Lakes Estates, located off Town Center and Landstar Blvds. in southeast Orlando, are priced from the $400s, Kohn said.
The Riviera model home, which offers four bedrooms in 3,100 square feet of living space, is priced at $450,000. Only 20 home sites remain for sale at Windsor Landing, Kohn said.
For more information, contact:
David Kohn, President, ABD Development Company 407-370-6400
Alene Raskin, Marketing Manager, ABD Development Company 407-370-6400
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
Tuesday, June 9, 2009
Taylor Morrison hosts June 14 Grand Opening of two new decorated model homes at Oak Creek in Riverview
Taylor Morrison hosts June 14 Grand Opening of two new decorated model homes at Oak Creek in Riverview
TAMPA, Fla. - Taylor Morrison will host a grand opening of two new professionally decorated single-family model homes on June 14 at Oak Creek located off Still River Drive and Falkenberg Rd. in Riverview.
Jeff Cooper, vice president of sales and marketing for Taylor Morrison in the west Florida region, said the grand opening at Oak Creek will feature excellent incentives which are available during the division’s June $1 Days Sale at all Taylor Morrison communities. New home buyers can take advantage of $1.00 closing costs plus a weekly bonus offer only to customers who register on-line at the home builder’s website.
Weekly bonuses rotate throughout the month and include $1.00 front washer/dryer, $1 refrigerator, $1 homesite premiums, and a $1 blind package for the windows of the home. For incentive details or to register for the $1.00 closing costs and weekly bonus, visit www.TaylorMorrison.com/dollar.
Refreshments and special activities for children during Sunday’s grand opening will be provided at the homebuilder’s new sales center at 7017 Blue Beech Drive at Oak Creek on from Noon to 3 p.m. and the public is invited, Cooper said.
The two new Taylor Morrison models being showcased are the Berkshire which offers three bedrooms, two baths in 1,268 square feet of living space and a two-car garage, priced from $134,900.
The new Kensington model offers two bedrooms, two baths, and a den in 1,439 square feet of living space, plus a two-car garage and is priced from $142,900.
Cooper said both models boast the popular great room plan and the Kensington is distinguished by large double windows providing a high level of natural lighting throughout the home.
New two-, three- and four-bedroom single-family homes at Oak Creek, priced from $134,900 to $239,900 range from 1,268 square feet of living space to 3,223 square feet on 50 and 60-foot home sites, and 19 different floor plans are available.
Taylor Morrison’s Rest Assured Mortgage Protection – for FHA or VA loans – is also available at Oak Creek and detailed at http://www.taylormorrison.com/. “Rest Assured guarantees new homebuyers up to six months of mortgage payments if they involuntarily lose their job, said Cooper.
The Taylor Morrison sales center at Oak Creek is open Tuesday-Saturday 10 a.m. to 6 p.m. and Noon to 6 Sunday and Monday. For sales information, call 813-677-7271.
* * *
CONTACT:
Laura Johnston
Marketing Consultant
239-253-6902
About Taylor Morrison:
Taylor Morrison, Inc. is one of the top homebuilders in North America, building a wide range of products for discerning homebuyers across the county. With more than 280 communities in Florida, Arizona, California, Colorado, Nevada and Texas, Taylor Morrison, Inc., offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill communities. Taylor Morrison, Inc., currently offers single-family homes and townhomes in 12 communities throughout the greater Tampa area including Oak Creek, Oak Creek Townhomes, Avelar Creek, Southfork and Winthrop in Riverview; Mission Village in Tampa; FishHawk Ranch and Channing Park in Lithia: College Chase in Ruskin; Connerton in Land O’Lakes; and Stonebrier in Lutz. For more information on any of these communities, visit http://www.taylormorrison.com/.
TAMPA, Fla. - Taylor Morrison will host a grand opening of two new professionally decorated single-family model homes on June 14 at Oak Creek located off Still River Drive and Falkenberg Rd. in Riverview.
Jeff Cooper, vice president of sales and marketing for Taylor Morrison in the west Florida region, said the grand opening at Oak Creek will feature excellent incentives which are available during the division’s June $1 Days Sale at all Taylor Morrison communities. New home buyers can take advantage of $1.00 closing costs plus a weekly bonus offer only to customers who register on-line at the home builder’s website.
Weekly bonuses rotate throughout the month and include $1.00 front washer/dryer, $1 refrigerator, $1 homesite premiums, and a $1 blind package for the windows of the home. For incentive details or to register for the $1.00 closing costs and weekly bonus, visit www.TaylorMorrison.com/dollar.
Refreshments and special activities for children during Sunday’s grand opening will be provided at the homebuilder’s new sales center at 7017 Blue Beech Drive at Oak Creek on from Noon to 3 p.m. and the public is invited, Cooper said.
The two new Taylor Morrison models being showcased are the Berkshire which offers three bedrooms, two baths in 1,268 square feet of living space and a two-car garage, priced from $134,900.
The new Kensington model offers two bedrooms, two baths, and a den in 1,439 square feet of living space, plus a two-car garage and is priced from $142,900.
Cooper said both models boast the popular great room plan and the Kensington is distinguished by large double windows providing a high level of natural lighting throughout the home.
New two-, three- and four-bedroom single-family homes at Oak Creek, priced from $134,900 to $239,900 range from 1,268 square feet of living space to 3,223 square feet on 50 and 60-foot home sites, and 19 different floor plans are available.
Taylor Morrison’s Rest Assured Mortgage Protection – for FHA or VA loans – is also available at Oak Creek and detailed at http://www.taylormorrison.com/. “Rest Assured guarantees new homebuyers up to six months of mortgage payments if they involuntarily lose their job, said Cooper.
The Taylor Morrison sales center at Oak Creek is open Tuesday-Saturday 10 a.m. to 6 p.m. and Noon to 6 Sunday and Monday. For sales information, call 813-677-7271.
* * *
CONTACT:
Laura Johnston
Marketing Consultant
239-253-6902
About Taylor Morrison:
Taylor Morrison, Inc. is one of the top homebuilders in North America, building a wide range of products for discerning homebuyers across the county. With more than 280 communities in Florida, Arizona, California, Colorado, Nevada and Texas, Taylor Morrison, Inc., offers first-time, mid-market and mid-to-upscale housing in both master-planned communities and urban infill communities. Taylor Morrison, Inc., currently offers single-family homes and townhomes in 12 communities throughout the greater Tampa area including Oak Creek, Oak Creek Townhomes, Avelar Creek, Southfork and Winthrop in Riverview; Mission Village in Tampa; FishHawk Ranch and Channing Park in Lithia: College Chase in Ruskin; Connerton in Land O’Lakes; and Stonebrier in Lutz. For more information on any of these communities, visit http://www.taylormorrison.com/.
Friday, May 8, 2009
Home Sales Hottest in Three Market Sectors: Distressed Sales, First-Time Buyers and Vacation Homes
Home Sales Hottest in Three Market Sectors: Distressed Sales, First-Time Buyers and Vacation Homes
ORLANDO, Fla. - Central Florida home sales may still leave a lot to be desired but three market segments are warming up fast, according to Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando.
“About half of all home sales in the Central Florida market today qualify as distressed sales,” said Soderstrom. “These include short sales and foreclosures,” he said.
That’s no secret, Soderstrom said, but two emerging market segments are much more promising.
“First-time home buyers seeking houses priced under $400,000 are mostly younger buyers, under 34, who were priced out of the market from 2004-2007, but are now able to purchase a home due to a 40-50 percent drop in the median sale price,” Soderstrom said.
Today’s up to $8,000 tax credit for first time home buyers is also enhancing current sales activity, he said.
Families seeking vacation homes, pre-retirement and retirement homes are starting to heat up the market, Soderstrom added.
“Many Americans, Canadians and U.K. residents are looking for homes priced from $125,000 to just under $300,000,” Soderstrom said, “and generally they prefer new homes or recently built homes and condominiums.”
“We are seeing substantially more activity in all three of these market sectors, but at the same time we’re seeing some recovery in the upper tier – $1,000,000 to $3,000,000 range – that Stirling Sotheby’s International Realty (http://www.stirlingsir.com/) is most recognized for. There are some amazing values and opportunities in the market right now and I don’t know when it will be a better time to buy a home,” he explained.
“It will be many years before we see a return to 2005 levels but we are seeing many bright spots here and there,” Soderstrom said.
For more information please contact
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142
About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.
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