Stirling Sotheby’s International Realty sees big opportunities for “Green” homes, properties

Stirling Sotheby’s International Realty sees big opportunities for “Green” homes, properties

ORLANDO, Fla. - Stirling Sotheby’s International Realty, ranks as one of the most innovative real estate firms in Florida, and is mounting a major campaign to convince home owners to “green up” their homes for resale.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty http://www.stirlingsir.com/, said efforts to increase a home’s energy efficiency ranks as one of the most cost-effective improvements an owner can consider.

“The real estate market is changing, and especially among younger buyers, energy efficiency is a critical feature in a home,” said Soderstrom. “Cost savings is an important factor, but there’s also a moral factor---people want to live responsibly, and that means better sustainability and a smaller carbon footprint,” Soderstrom said.

Stirling Sotheby’s International Realty is partnering with several “green” firms to offer home owners advice on how to green up their homes, Soderstrom said.

“Major improvements such as solar panels or even solar hot water heaters make a big difference to many home buyers, especially younger families and European and Asian buyers,” Soderstrom said.

But even minor improvements can make for a faster sale. Energy-efficient appliances, recycling facilities, double-paned windows and solar screens can translate into more dollars at the time of sale.

And Stirling isn’t confining its new “green” advice to existing home owners.
“We are constantly advising new home builders and developers to go green,” Soderstrom said. “With the new U.S. Green Building Council’s (USGBC) architectural protocols and LEED (Leadership in Energy Efficient Design) credentials, there is no shortage of expertise in how to make homes safer, more economical and more sustainable,” Soderstrom said.

Even small measures---using durable materials manufactured efficiently with little waste product---help the environment, Soderstrom said.

For more information contact:

Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-588-1260

Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142