Thursday, November 12, 2009

Lennar in Acquisition Mode, Eyes Big Growth in New Home Sales in Orlando Area in 2010

ORLANDO, Fla. --- Lennar, which ranks as Florida’s largest home builder, plans to open six new communities in the Orlando region by mid-year and hopes to acquire more home sites in the area.

Mark Metheny, president of Lennar’s Central Florida Division, (mark.metheny@lennar.com) said Lennar has sold more than 400 new homes in the Orlando area this year and expects to eclipse that in 2010.

“We expect big growth in new home sales in the Orlando region in 2010,” Metheny said. “We are actively seeking new acquisitions of well-situated home sites and neighborhood development sites,” he said.

Lennar builds new single-family homes and town homes priced from the $100s to the $400s in 17 Orlando-area communities.

Metheny has built a strong team in the Orlando region. He relocated Lennar’s Orlando-area headquarters from Maitland Center to Clermont and installed David Parker (david.parker@lennar.com) as vice president of sales and marketing for the region.

“David Parker has more than 10 years of exceptionally solid experience,” Metheny said. “He is an innovative and highly disciplined executive and he is playing an increasingly important role in our growth in the Orlando area.”

Metheny also promoted Anthony DeSimone (anthony.desimone@lennar.com) to vice president of construction in Orlando. DeSimone has more than 15 years of home building experience.

Jim Bavouset, (jim.bavouset@lennar.com) a longtime regional acquisition and development executive was appointed to assist in Lennar’s site selection process.

In addition, Lennar is seeking a full time, director of acquisitions for the Orlando market, a senior level executive with strong ties to the Orlando market.

Lennar expects to hire as many as 12 new sales associates over the next nine months to meet growing demand.

“We anticipate substantial growth in the Orlando area in 2010 as the economy improves,” Metheny said. “We will probably see the most growth in newly acquired communities, as well as our active adult communities, as the recession delayed retirement for many Americans is creating substantial pent-up demand for new retirement homes in Florida,” he explained.

But it’s not just retirement-aged adults that want to move to Florida, or move up to better homes.

“We expect to see some improvement in the job market in 2010, which will spur improvement in new home sales across the board,” Metheny said.

For more information contact:
Mark Metheny, Lennar Division President-Central Florida, 727-479-1700
Jassy Friddle, Marketing Manager Lennar, 888-317-7489
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

University Club of Orlando Eyes Growth in 2010, Cites "Tree House Effect" in Nationwide Trend

ORLANDO, Fla. --- The University Club of Orlando expects its membership growth to top five to 10 percent next year, as part of a nationwide trend called the “Tree House Effect.”

Susan Greene, general manager of the University Club of Orlando, was invited to address more than 100 members of the Professional Club Marketing Association (PCMA) at the Portofino Hotel recently, and she had good news for the group.

The Tree House Effect, Greene explained, is a reflection of the recessionary downturn.

“Kids all have tree houses,” Greene explained. “They are places where we retreat when things are bad. Professional clubs provide that same sort of reassuring safe place for adults, and in fact nationwide figures show that member use of professional clubs, athletic clubs, country clubs and similar safe places is increasing as the economy continues to effect us,” Greene said.

“It’s a very natural response and it is a healthy strategy for adults,” Greene explained.

“Social networking is the most important strategy we can use when we need to enrich our lives,” Greene said. “We go to those places where we’ll feel secure, but also where we will meet contacts and circulate,” she said.

For more information about this press release, contact:
Susan Greene, General Manager, The University Club of Orlando 407-425-2514, gm@ucluborlando.com
Justin Wright, Membership & Events Director, The University Club of Orlando 407-425-2514; PRIVATEEVENTS@UCLUBORLANDO.COM
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142, lvershelco@aol.com

Larry Vershel Communications named public relations agency for Meritage Homes in Central Florida, key projects for Pizzuti

WINTER PARK – Larry Vershel Communications, Inc. was named public relations agency for Meritage Homes in Central Florida. Meritage Homes builds new single family and town homes priced from the mid-$100s in 13 central Florida communities in Orange, Osceola, Polk, Seminole and Volusia Counties.

The Vershel group was also appointed to handle public relations services for key projects under development by Pizzuti Solutions, a division of Pizzuti Development Companies in Orlando and Columbus, Ohio. Pizzuti Solutions specializes in public-private joint ventures.

The Vershel group will focus on Exploration Park just outside NASA’s Kennedy Space Center, a state-of-the-art multi tenant technology and commerce park for companies engaged in civil, government and aerospace support, research facilities and academia, and the Dunedin Gateway, a 4.1 acre downtown parcel under development on Main Street bordered by Milwaukee Avenue and SR 580 in Dunedin in Pinellas County.

Contact:
Beth Payan or Larry Vershel 407-644-4142

Avalon Park Group forms partnership with Mye Dash, Inc. to develop enrichment programs for at-risk youth

ORLANDO, Fla. --- Avalon Park Group in east Orlando has formed a partnership with Mye Dash, Inc., a not-for-profit organization that coordinates enrichment programs for at-risk children.

Stephanie Hodson, marketing coordinator at Avalon Park Group, said Mye Dash, Inc., recently leased 250 square feet of office space in downtown Avalon Park.

Hodson said the partnership is establishing a youth advocacy council that will help develop a wide range of programs for young people in east Orlando that includes sports, the arts, community service and educational ventures.

For more information about this release, please contact:
Stephanie Hodson, Marketing Coordinator, Avalon Park Group, 407-658-6565
Brendon Dedekind, VP of Acquisitions, Avalon Park Group, 407-658-6565
Eric Marks, Vice President, Avalon Park Group, 407-658-6565
Beat Kahli, Owner / Founder, Avalon Park Group, 407-658-6565
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

Grubb & Ellis|Commercial Florida negotiates $1.3 Million Sale Price for 12,014 square foot Office Building near Downtown Orlando

ORLANDO, Fla. -- Grubb & EllisCommercial Florida, associated with 130 offices worldwide, recently negotiated a $1.3 million sale price for the 12,014 square foot of office building located at 1230 E. Hillcrest St. in Orlando.

Jay Dixon and Robert Kellogg, vice presidents in the Office Group at Grubb & EllisCommercial Florida, negotiated the sale representing the seller, RBO Associates, Inc. of Orlando.

The buyer, Orlando-based environmental engineering consulting firm Barnes, Ferland and Associates Inc., was represented by Rick Solik of Cushman & Wakefield.

About Grubb & EllisCommercial Florida
Grubb & EllisCommercial Florida is an affiliated commercial real estate services firm specializing in the leasing and sale of office, industrial, retail, land and investment properties. Currently Grubb & EllisCommercial Florida has 40 brokers divided among its Orlando, Melbourne and Tampa offices to serve the entire mid-Florida marketplace.

About Grubb & Ellis
Named to The Global Outsourcing 100™ in 2009 by the International Association of Outsourcing Professionals™, Grubb & Ellis Company (NYSE: GBE) is one of the largest and most respected commercial real estate services and investment companies in the world. Our 6,000 professionals in more than 130 company-owned and affiliate offices draw from a unique platform of real estate services, practice groups and investment products to deliver comprehensive, integrated solutions to real estate owners, tenants and investors. The firm’s transaction, management, consulting and investment services are supported by highly regarded proprietary market research and extensive local expertise. Through its investment subsidiaries, the company is a leading sponsor of real estate investment programs that provide individuals and institutions the opportunity to invest in a broad range of real estate investment vehicles, including public non-traded real estate investment trusts (REITs), tenant-in-common (TIC) investments suitable for tax-deferred 1031 exchanges, mutual funds and other real estate investment funds. For more information, visit www.grubb-ellis.com.

Jay Dixon, 407-481-5832, jdixon@commercialfl.com
Robert Kellogg 407-481-5408, rkellogg@commercialfl.com
Jeff Sweeney, 407-481-5387Larry Vershel 407-644-4142

Cuhaci & Peterson Architects to Design Nine Residential Access Ramps for The Center for Independent Living of Central Florida

ORLANDO, Fla. – Cuhaci & Peterson Architects LLC, based in Orlando’s Baldwin Park, is designing nine residential ramps to provide handicap access to private homes in Central Florida. Some of Cuhaci & Peterson’s architectural graduates designed six ramps for The Center of Independent Living over the summer.

Tina Kennedy, director of human resources for Cuhaci & Peterson Architects, said the design work is donated as a community service through The Center for Independent Living of Central Florida, which coordinates design and construction of the ramps with families who cannot afford to build them. Code name “RAMPAGE 2010,” the project will get underway in February.

“Each ramp is designed to conform to the conditions of each site,” Kennedy said. “Architectural design assures that the ramps meet codes for safety, function and durability,” she said.

For more information, contact
Tina Kennedy, Cuhaci & Peterson Architects, LLC 407-661-9100
Lonnie Peterson, Chairman Cuhaci & Peterson Architects, LLC, 407-661-9100
Jed Downs, President Cuhaci & Peterson Architects, LLC, 407-661-9100
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

Beazer Homes offers two new villas priced from the $170s available for immediate move-in at Gulfwinds in Holiday

TAMPA, Fla. --- Beazer Homes has opened two new villa homes priced from the $170s and available for immediate move-in at Gulfwinds, located on Orca Court off Alt. U.S. 19 and Anclote Blvd. in Holiday in Pasco County.

The Barrington villa home offers a study, with three-bedrooms, two baths in 1,883 square feet of living space and a two-car garage.

The Augusta villa’s floor plan, with 1,745 square feet of living space also has three bedrooms, two baths and a two-car garage.

Gulfwind’s villas and single-family homes include Beazer’s eSMART features that increase energy and water efficiency and indoor air quality, said Kareyann Rhodes, sales manager for Beazer Homes in the Tampa Bay region.

New low maintenance villa homes at Gulfwinds are base-priced from the $160s if you wish to build and personalize, Rhodes said

In Gulfwinds, Beazer Homes also offers single-family homes priced from the $170s that range in size from 1,583 square feet of living space to 2,665 square feet on oversized 75-foot homesites.
Gulfwinds, near the beaches and within walking distance to Anclote Park, is one of the West Pasco Gulf Coast area’s last new communities. Visit www.Beazer.com.

For more information about this press release, contact:
Kareyann Rhodes, Sales Manager, Beazer Homes/Tampa Division 813-663-9002 Krhodes@beazer.com
Theresa Tilton, Vice President of Sales Beazer Homes/Florida 407-339-4114; ttilton@beazer.com
David Byrnes President Beazer Homes / Florida 407-339-4114 dbyrnes@beazer.com
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

About Beazer Homes:
Beazer Homes, headquartered in Atlanta, is one of the country's 10 largest single-family homebuilders with operations in 17 states. Beazer Homes is listed on the New York Stock Exchange under the ticker symbol "BZH."

Mattamy Homes Sales Soar at Kings Trace in St. Augustine

JACKSONVILLE, Fla. --- Mattamy Homes U.S. Group reports that sales have soared at Kings Trace in St. Augustine over the past 90 days when one sales associate sold 12 new single family homes at the community.

Dennis Ginder, division president of Mattamy Homes in Jacksonville, said sales associate Jacki Matthews sold the homes since August at an average sales price of $190,000.

Mattamy Homes currently has 79 homesites available at Kings Trace where new three, four and five bedroom single family homes range from 1,300 to 2,900 square feet of living space, and are priced from the $160s.

The community is located on Old Moultrie Road off Lewis Point Road. Visit www.mattamyhomes.com.

For more information, contact:
Kerry Soltis, Marketing Manager, Mattamy Homes-Jacksonville 904-279-9502
Dennis Ginder, Division President Mattamy Homes-Jacksonville 904-279-9500
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

About Mattamy Homes U.S. Group:
Mattamy Homes expanded into the U.S. in 2003 and has divisions in Jacksonville, Orlando, Charlotte, Phoenix and Minneapolis. The homebuilder is the largest and most active in Canada with annual revenues exceeding $1.3 billion. Visit www.mattamyhomes.com.

University Club of Orlando Hosts Darryl Perry at “Cocktails for a Cause” event

ORLANDO, Fla. --- The University Club of Orlando recently hosted former University of Florida football star Darryl Perry at Cocktails for a Cause to benefit the Miracle of Life Foundation.


Left to Right, David Walker,President of the University Club of Orlando, Nicola Boothe-Perry, Darryl Perry


University Club of Orlando Board President David Walker and Vice President Greg McNeil presented Perry — a past member of the University Club of Orlando — with a special Honorary Club Membership and a seat on the club’s Advisory Board of Directors.


For more information, contact:
Susan Greene, General Manager, The University Club of Orlando 407-425-2514, gm@ucluborlando.com
Justin Wright, Membership & Events Director, The University Club of Orlando 407-425-2514; PRIVATEEVENTS@UCLUBORLANDO.COM
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142, lvershelco@aol.com