Tuesday, July 20, 2010

Former Developer Launches Green Technology Company with eye on Important Industry Niche

APOPKA - Michael Young, who headed Pelican Bay Development’s Orlando operations and oversaw construction of the Windermere Business Center in southwest Orlando, has launched a new green technology company that could play a big role in an important industry niche and save commercial property owners millions of dollars.

American Soda Blast Company, based in Apopka, cleans and strips surfaces---from building exteriors to food service equipment to antique cars---using highly pressurized sodium bicarbonate and dry ice.

Young said his process replaces traditional sand blasting---a century-old technique that scores and gouges surfaces with pressurized sand crystals---with a kinder, gentler surface stripping process that won’t harm the underlying substrate and utilizes common, easily biodegradable materials.

“Sodium bicarbonate is one of the most common compounds found in nature, and dry ice is frozen carbon dioxide, which is what we exhale,” Young said.

Young said pressurized soda and dry ice can clean building exteriors or strip the paint from cars without harming the surfaces underneath. Scientists used the soda stripping process to restore the Statue of Liberty in the 1980s, Young said, but the stripping industry has been slow to give up its traditional sand blasting process.

“Sand blasting has always been the benchmark even though everyone knows it pits and scores the surface underneath,” Young said.

Young said American Soda Blast Company processes have a wide range of applications, from restoring the surfaces of technology equipment to stripping paint or molds from building exteriors.

“This process removes every bit of mold, paint or finish without harming the environment or the surface underneath,” Young said. “Weighed against chemical strippers, it is far safer and less toxic, and it is far less harmful to the object surface than sand blasting,” Young said.
Young said he expects first-year revenues to exceed projections.
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For more information, contact: Michael Young, American Soda Blast Co. Apopka, Florida; 407-931-6191; Michael@americansodablast.com

Stirling Sotheby’s International Realty Closes on Largest Home Sale in Brevard County

ORLANDO - Stirling Sotheby’s International Realty recently closed on the $2.5 million sale of a luxury home at 2740 N. Riverside Drive in Indialantic that ranks as the largest home sale in Brevard since 2008.

Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty, said luxury home specialist Jack Jeffcoat negotiated the sale to an all cash buyer for nearly 93 percent of the asking price after only six months on the market.

The home, with 8,054 air-conditioned square feet situated on 1.35 acres, offers six bedrooms, six full baths, two half baths a 1,300 square foot entertainment room and over 11,000 square feet of space under roof.

The property boasts 101 feet of frontage along the inter coastal waterway, Jeffcoat said.

(Paste in browser to view tour: http://www.jackjeffcoat.com/tour.php?id=560834 )
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For more information contact: Jack C. Jeffcoat, III, Coastal Lifestyle Group, Stirling Sotheby’s International Realty, 321-536-1461, jjeffcoat@stirlingsir.com; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890

About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com

Atlanta Property Group acquires The Park at Perimeter Center East, Partners with Lavista Associates to lease the Three Office Buildings in Atlanta

ATLANTA - Atlanta Property Group (APG) recently acquired three mid-rise office buildings totaling 284,000 square feet at 41, 47 and 53 Perimeter Center East in Atlanta and have rebranded the property as “The Park at Perimeter Center East.”

The transaction represents one of the few significant office acquisitions in Atlanta’s Central Perimeter submarket in the past two years, Court Thomas, a partner at Atlanta Property Group, said.

“The Park at Perimeter Center East is a compelling opportunity for tenants,” Thomas said. “We have ample capital available for renovations, tenant improvements and leasing commissions, and our basis will allow us to compete aggressively for new tenants,” he explained.

Thomas said extensive renovations are already underway at The Park at Perimeter Center East, including upgrades to the lobbies, corridors, restrooms and building systems.

APG partnered with Atlanta-based Lavista Associates, Inc. to rebrand the buildings and have named Lavista Associates exclusive leasing representatives for the five and six- story buildings which are currently 50 percent occupied. Austin Chase and Kirven Brantley will be the on-site leasing representatives for Lavista at The Park at Perimeter Center East.

“Atlanta Property Group has differentiated itself as a well-capitalized, hands-on, local owner that will aggressively meet the market to attract new tenants and foster loyal tenant relationships,” said Chase.

Lincoln Property Company will manage the properties.

For more information contact: Austin Chase, Lavista Associates, Inc. 770-729-2842; Achase@lavista.com; Kirven Brantley, Lavista Associates, Inc. 770-729-2813 KBrantley@lavista.com; Kimberly Steele, Director of Marketing & Administration Lavista Associates, Inc. 770-729-2824; ksteele@lavista.com

About Atlanta Property Group, LLC: Formed in 2003 to invest in multi-tenant office and industrial properties in the Atlanta area, Atlanta Property Group currently owns and operates assets totaling 1.6 million square feet, including the Peachtree 25th Building, Hightower Centre, Roswell North, Pavilion Center, North Gwinnett Medical Plaza, 1001 Cherry Drive and Mansell Commons. Visit www.atlantapg.com.

About Lavista Associates, Inc.: Serving Atlanta for over 37 years, Lavista Associates, Inc. is one of metro Atlanta’s leading commercial real estate companies, representing clients in the sale and leasing of a broad spectrum of commercial, industrial, office and retail properties. The firm’s goal is excellence of service to its clients resulting in the highest value for their real estate holdings. Visit www.lavista.com.

Stirling Sotheby’s International Realty Associate Turns Focus to Residential Design Trends

ORLANDO - Florida’s real estate downturn has generated innovative sales strategies that range from steeply discounted asking prices and auctions to landscaping packages that improve the home’s “curb appeal,” but associates at Stirling Sotheby’s International Realty in Orlando are focusing on a practical new approach that is winning praise from sellers and buyers alike: Home Design Trends.

“Home Design Trends is focused squarely on value,” said Roger Soderstrom, owner and founder of Stirling Sotheby’s International Realty.

“Beyond price discounts, beyond curb appeal, what sorts of improvements can a seller undertake that will substantially increase the value of a luxury home? Home Design Trends offers some answers,” he said.

Stirling Sotheby’s teamed up with Canin Associates, the award-winning Orlando-based architectural and planning firm, to offer professional design services for today’s consumers. The partnership produces the Home Design Trends, in a twice monthly newsletter that Stirling Sotheby’s International Realty sends to all of its customers.

Canin Associates Principal Tony Weremeichik said Home Design Trends takes an innovative approach to interior, exterior and pool/patio improvements.

“We aren’t fashionistas,” Weremeichik explained. “We’re looking for practical solutions that today’s consumer centric lifestyle and will substantially increase the core value of a home, improve the lifestyle of the home owner, and offer significant returns when the home is sold,” he said.

Soderstrom said the Home Design Trends newsletter has been very popular with Stirling
Sotheby’s clients who are sharing it with their families and friends.

“Most home owners understand the market has evolved. Buyers today can spot superficial design elements and they aren’t as interested in glitz and glamour as they are in value, lifestyle and function,” Soderstrom explained.

“Most luxury home buyers today are looking for classic, long-term value that will hold up over the next 10 years,” Soderstrom said. “Five years ago the hot buttons were visually powerful.

Today it’s more subtle, and buyers are more discriminating. That’s why Home Design Trends is so important,” he said.
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For more information contact: Roger Soderstrom, Founder & Owner, Stirling Sotheby’s International Realty, 407-581-7890; rsoderstrom@stirlingsir.com or visit www.stirlingSIR.com

About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance centers which serve all of Central Florida. Visit www.stirlingSIR.com.

Compendium Software Systems to Provide Fuel Conservation Technology for Trial Use on City of Sanford Vehicles

SANFORD - Compendium Software Systems, LLC was recently awarded a contract to install its Fuel Clinic.com® Fleet System fuel conservation and risk reduction technology on select City of Sanford vehicles on a trial basis.

Michael Bragg, president of Compendium Software Systems, LLC, said the Sanford Economic Development Office played a big role in shaping the agreement.

Compendium Software Systems’ FuelClinic.com® Fleet System closely records real-world driver behavior and provides data analysis and reporting.

“FuelClinic.com® Fleet System provides a fuel efficiency report card for drivers and vehicles that will enable the city’s fleet of vehicles to achieve maximum fuel efficiency while reducing fleet risk,” Bragg explained. “The goal is to show how FuelClinic.com® Fleet System can help the City save money by reducing the fuel consumption of normal fleet operations.”

Bragg said the trial project will be conducted in two phases. Each phase will include data collection and analysis, he said.

Bragg said installation of the monitoring equipment will commence in July.

Compendium Software Systems LLC is a client company of the UCF Business Incubation Program and headquartered at the Incubator on West First Street in downtown Sanford.

Compendium specializes in advanced information systems for use in driver behavior analysis.
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For more information, contact: Michael Bragg, Compendium Software Systems LLC 407-545-2200 or 800-706-2499, Michael.Bragg@compendiumusa.com; Rafael Caamano, UCF Business Incubation Program-Sanford 407-407-4297, rcaamano@mail.ucf.edu; Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 or LvershelCo@aol.com

About the UCF Incubation Program:
Since its founding in 1999, the UCF Business Incubation Program has helped more than 140 emerging companies (including nearly 100 current clients) create over $800 million in annual revenue and more than 1,600 new jobs with an average salary of $59,000. With eight facilities across the Greater Orlando community, the Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud and the Florida High Tech Corridor Council. For more information, please visit www.incubator.ucf.edu.