ORLANDO, Fla. --- The University Club of Orlando expects its membership growth to top five to 10 percent next year, as part of a nationwide trend called the “Tree House Effect.”
Susan Greene, general manager of the University Club of Orlando, was invited to address more than 100 members of the Professional Club Marketing Association (PCMA) at the Portofino Hotel recently, and she had good news for the group.
The Tree House Effect, Greene explained, is a reflection of the recessionary downturn.
“Kids all have tree houses,” Greene explained. “They are places where we retreat when things are bad. Professional clubs provide that same sort of reassuring safe place for adults, and in fact nationwide figures show that member use of professional clubs, athletic clubs, country clubs and similar safe places is increasing as the economy continues to effect us,” Greene said.
“It’s a very natural response and it is a healthy strategy for adults,” Greene explained.
“Social networking is the most important strategy we can use when we need to enrich our lives,” Greene said. “We go to those places where we’ll feel secure, but also where we will meet contacts and circulate,” she said.
For more information about this press release, contact:
Susan Greene, General Manager, The University Club of Orlando 407-425-2514, gm@ucluborlando.com
Justin Wright, Membership & Events Director, The University Club of Orlando 407-425-2514; PRIVATEEVENTS@UCLUBORLANDO.COM
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142, lvershelco@aol.com
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