DAYTONA BEACH, Fla. - The Northeast Florida Builders Association (NEFBA) in Jacksonville looked south this year to bestow its coveted Laurel Award, presented by the NEFBA’s Sales and Marketing Council (SMC) for the best examples of new home marketing and merchandising.
Rosemary Messina, vice president of sales and marketing at ICI Homes in Daytona Beach, said the award-winning 4,900 square foot Emerald model home at Plantation Bay Golf & Country Club in Ormond Beach---ranked as one of the most energy efficient homes in Florida---won the SMC’s Laurel Award this year for Best Interior Merchandising in a Detached Home priced at more than $1 million.
The Emerald model home is ICI Homes’ most award-winning model home and the home builder’s most popular visitor destination, Messina said.
Designed and built to ICI Homes’ rigorous EFACTOR standards for energy efficiency and environmental quality, the Emerald model home has been lauded by environmentalists, builders and planners and has logged more than 13,000 model home visits over the past year---a record for ICI Homes.
Sisler Johnston Interior Design of Jacksonville submitted the Emerald model home for consideration in this year’s Laurel Awards, Messina said. Sisler Johnston designed the interiors and merchandising theme in the two-story, three bedroom luxury home.
“It is very unusual for a home builders association to present an award outside its market area,” Messina said. “But then again, the Emerald model home is a very unusual luxury home. We are delighted at the recognition,” she said.
ICI homes, ranks among the top 100 Builders by Builder magazine and is one of the largest privately owned homebuilder in the US. The 30-year-old firm builds new homes and resort facilities in the Volusia-Flagler region as well as Northeast Florida, Orlando and Tampa.
For more information, contact:
Lisa A. Egle, Marketing Manager ICI Homes, 386-236-4273, legle@icihomes.com
Rosemary Messina, VP Sales & Marketing ICI Homes, 386-236-4231, rmessina@icihomes.com
Judith Lawrence, VP Customer Relations ICI Homes, 386-236-4150 JLawrence@icihomes.com
Larry Vershel, Larry Vershel Communications, 407-644-4142, lvershelco@aol.com
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