LEESBURG, Fla. – Hometown Health TV LLC, a Lake County health-oriented video production and marketing company and state-approved vendor, has been selected to redesign the Lake County Health Department’s web site.
The redesign/relaunch project is being performed in partnership with xclntDesign, a Leesburg-based web and graphics design company that Hometown Health has hired as a subcontractor to provide the design and integration, according to Hometown Health President Marc Robertz-Schwartz.
“This project is a natural extension of the ongoing relationships between three Lake County based providers - Hometown Health, xclntDesign and the health department,” he said. “We’re honored we were able to facilitate the Health Department’s mission of using web and mobile platforms to provide important health and wellness information, as well as educate Lake County residents about the health department’s services.”
Sheri Hutchinson, Public Information Officer for the Lake County Health Department, said the selection of Hometown Health was made since they submitted the most competitive and comprehensive bid. “We were delighted to award a local community partner and the ease of the redesign and working with Hometown Health has been great,” she added.
“It’s been an extremely long time since our site was updated and we received feedback from our clients it was hard to navigate,” she said. “Because we don’t have funding for our own Webmaster, it’s important Hometown Health can hand the reins over to us so we can maintain our own site in the future.”
Robertz-Schwartz said the goal is to provide a cleaner, easier experience for the website user while also providing a template and content management system the health department can update with ease and frequency.
While the relaunch of www.LakeCHD.com is expected to go live by July 1, the health department also plans to launch a mobile version of the site that will allow users to access information from web-enabled phones and other portable devices.
A client of the University of Central Florida’s Business Incubation Program at 600 Market St. in Leesburg, Hometown Health TV, provides marketing, production, creative and multimedia services to clients throughout Lake County and the state.
About Hometown Health TV LLC:
Hometown Health TV was launched in 2009 with the goals of creating a valuable and dynamic waiting room experience for patients by educating, informing and entertaining; and developing cost-effective video and web platforms for physicians and healthcare professionals. Hometown Health TV is complimented by its website www.YourHometownHealth.com, and a YouTube channel, both of which include access to the most recent content featured in the video program, as well as profiles of the participating medical professionals and support content. Hometown Health recently expanded its marketing resources and offerings with the launch of its sister-company, Apple Seed Marketing.
About the UCF Business Incubation Program
Since its founding in 1999, the UCF Business Incubation Program has helped more than 160 emerging companies (including more than 100 current clients) create over $800 million in annual revenue and more than 1,600 new jobs with an average salary of $59,000. With nine facilities across the Greater Orlando community, the Business Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, Volusia County and the Florida High Tech Corridor Council. For more information, please visit www.incubator.ucf.edu.
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