ORLANDO, Fla. — Stirling Sotheby’s International Realty, the area's luxury real estate firm, said the brand’s newly redesigned, multilingual website helps consumers find the home of their dreams faster and easier by utilizing more search options and delivering a wealth of information and imagery about each listing.
The new http://www.sothebysrealty.com/eng utilizes technologies to enhance the user experience including search capabilities employing the most advanced and versatile search options available that allow users to define and refine how they want to search, whether by lifestyle or amenity.
“The Sotheby's International Realty brand has redefined the way consumers search for real estate,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our home page notably displays a rotation of some of our network’s most striking homes. When users mouse over the image, interactive boxes with additional information about the property appear.”
Each listing features a video "slide show" that allows viewers to listen to a narration in their preferred language. Also the property list price is displayed in dozens of currencies, all updated daily with the latest exchange rates. The website is viewable in many languages and dialects including traditional and simplified Chinese, English, Canadian and European French, German, Italian, Brazilian and European Portuguese, American and European Spanish, Vietnamese, Japanese, Korean and Russian, with more to come.
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said the new Sotheby’s International web site will have a special appeal for buyers in international markets who are interested in Central Florida homes and properties.
“The new Sotheby’s International web site offers a tremendous advantage to home owners and home buyers because it translates ‘for sale’ information into multiple languages, making it much easier for affluent international buyers to learn more about Central Florida luxury homes and unique properties,” Soderstrom said.
About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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