ST. PETERSBURG, Fla. --- Leading commercial real estate consultant Rachel Elias Wein, AIA, founder and principal of WeinPlus Real Estate Advisory Services in St. Petersburg has some programmatic year-end advice for property owners, landlords, developers and real estate firms: clean out the corners of your company’s operations, and plan some time for executives, department heads and office workers to invent faster, better ways to serve your customers.
“In today’s market, no enterprise can afford to overlook better ways to serve customers,” Wein said. “And most companies have outdated policies and procedures that are in place for no better reason other than that’s the way it’s always been done,” she said.
Wein said “cleaning the corners” means taking a close look at everything from decision-making procedures to policies that govern reporting, project approvals and productivity.
“Some of the best strategies come from workers who are dealing with customers every day, fielding their complaints and hearing their success stories,” Wein said.
Wein said focused efforts to develop new ways reach out to tenants and establish strategic partnerships with retailers can be particularly beneficial.
Even elemental tasks such as manual reporting or chasing after non-productive leads can waste valuable time that could be spent more productively.
“This real estate cycle is unlike any that most of us have ever experienced,” Wein said. “Successful landlords, developers and their representatives are the ones who are working on strategies to overcome market weaknesses, and smart ones know that the core of every business is customer service,” she said.
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