InternEdge Sees Explosive Growth in Social Recruitment Efforts

ORLANDO, Fla. --- InternEdge, which offers social recruitment solutions (http://www.internedge.com/social-recruitment) to help companies source student talent for internships and entry-level positions as well as promote their employer brand on college and university campuses, reports seeing a rapid growth in companies adapting social recruitment as part of an overall human resources strategy with emphasis on using social media to recruit top workers.

Adam Singh, Co-founder and President at InternEdge, said social media — including Facebook, LinkedIn, Twitter, YouTube and other outlets — offer employers big advantages in recruiting workers.

“Social media recruiting gives employers sourcing flexibility by accessing the largest talent pool, Facebook” Singh said.

“Recruiting on Facebook is particularly beneficial for companies that source top workers from college and university campuses,” Singh said.

“A well-planned social recruitment strategy gets employees involved in the recruiting efforts which increase employee referrals and substantially reduce recruiting costs. Applicants tend to be better aligned to the company dynamic,” he said. To help companies increase their number of employee referrals and social media shares for open positions, InternEdge recently published a guide, “How to Optimize Job Postings for Social Media Sharing,” a free resource for employers (http://www.internedge.com/ebook-how-to-optimize-job-postings-for-social-media-sharing).

“More than 14 million people used social media to find a job in 2011,” Singh said.

“About 25 percent of the time we spend online is spent on social networking sites, and a recent BlogHer study shows that we now spend more time interacting with friends on social media than we do face-to-face,” Singh said.

Almost three quarters of all job seekers who use both social networks and job boards found their jobs through social networking last year, and almost 90 percent of U.S. companies plan to use social networks for recruiting.

“Social media recruiting, as part of an overall social recruitment strategy is only going to get bigger over the next several years,” Singh said.

InternEdge is a client company of the University of Central Florida Business Incubation Program in the Central Florida Research Park in East Orange County.

About the UCF Business Incubation Program:
Since its founding in 1999, the UCF Business Incubation Program has helped more than 200 emerging companies (including more than 125 current clients) create over $200 million in annual total economic output and more than 1,600 new jobs with an average salary of $59,000. With nine facilities across the Greater Orlando community, the Business Incubation Program is a collaboration in economic development between the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Winter Springs, The City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, Volusia County and the Florida High Tech Corridor Council. The UCFBIP will open its 10th incubator in Apopka in Spring 2012. Please visit www.incubator.ucf.eduand UCFBIP on Facebook, on www.facebook.com/ucf4bip.