Luhse Tea Resizes, Rebrands to Offer Lower Price Points

Kissimmee, Fla. --- Luhse Tea LLC, an innovative online retailer of gourmet loose teas, a spice blend and tea accessories, has rebranded its products with an eye-catching ‘Prohibition’ design that focuses on Luhse Tea’s iconic 1920s-era graphics.

Luhse Tea co-founder Mindy S. Ferris said the new packaging includes Crushed, its popular Spice of Your Life blend now available in rebranded pouches in the Prohibition theme.

Brittney M. Wholihan, Ferris’ partner and co-founder, said Luhse Tea downsized Crushed to 2-oz pouches, but will continue to make the 4-oz. pouches available. “Our gang had also requested that our teas be offered in smaller packages. Taking their advice, we have changed our tea size from 4oz to 2oz.,” said Wholihan.

New economical pricing is already in effect, she said.

Luhse Tea is phasing out its third-party products and plans to introduce Luhse-branded tea accessories soon.

Ferris said the firm’s blog offers new easy-to-make recipes every week that are free and user-friendly.

Visit www.luhsetea.com or follow Luhse Tea on Twitter @LuhseTea, Facebook, www.facebook.com/luhseTea or the Luhse Tea blog at LuhseTea.com.

Luhse Tea is a University of Central Florida Business Incubation Program company based in Kissimmee.

About the UCF Business Incubation Program
Since its founding in 1999, the UCF Business Incubation Program has helped more than 200 emerging companies (including more than 134 current clients) create over $363 million in annual total economic output and more than 3,120 new jobs (taking direct and indirect and induced impact into account) with an average salary of $59,000. With ten facilities across the Greater Orlando community, the Business Incubation Program is a collaboration in economic development among the University of Central Florida, Orange County, the City of Orlando, Seminole County, the City of Apopka, the City of Winter Springs, the City of Sanford, Lake County, the City of Leesburg, Osceola County, the City of Kissimmee, City of St. Cloud, Volusia County and the Florida High Tech Corridor Council. For more information about the Program and its clients and graduates, please visit www.incubator.ucf.edu and UCFBIP on Facebook, on www.facebook.com/ucf4bip.