More Than 100 Realtors on Hand When ICI Homes, Plantation Bay Unveil Newly Remodeled Sales Center

Ormond Beach, Fla. --- More than 100 area Realtors attended the recent showcase reception at Plantation Bay Golf & Country Club in Ormond Beach when community developer ICI Homes and officials from the golf course community unveiled Plantation Bay’s newly remodeled sales center. Rosemary Messina, vice president of sales and marketing for ICI Homes, said Realtors from as far away as Jacksonville, Tampa and Orlando attended the event. “For this event we made use of social networking to reach out to Realtors and given the size, timing and impact of this unveiling, it ranks as one of the most successful events we have ever produced,” Messina said. Messina said Plantation Bay staff reached out to Realtors throughout the region with Facebook posts and invitations. Participants enjoyed foods and beverages as well as a tour through the elegant Plantation Bay sales center that boasts a new 46-foot display that tells the history of the Daytona community developer with a unique blend of maps and pictures and soon, a touch-screen video display. Realtor Kandi Schromm of RE/MAX Property Centre who responded to her Facebook invitation to join the reception, won a four-day, three-night getaway pamper package at Lighthouse Key resort in Orlando, complete with two tickets to Walt Disney World. Messina said participating Realtors also won additional gift cards and umbrellas, a popular accessory in the Ormond Beach area. ICI Homes spent more than a month extensively remodeling the 1,188 square foot sales center.