ALTR Supports Local Susan G. Komen Group by Creating Pink Button Covers for Breast Cancer Awareness

ORLANDO, Fla. – ALTR, an Orlando startup that creates trendy button covers, is an official sponsor of the Central Florida affiliate of Susan G. Komen for the Cure and is producing “Pink for the Cure” button covers to help create awareness of the disease. Alexandra Gramatikas, co-founder of the internet-based company, initially began by creating decorative gold and orange button covers with University of Central Florida and University of Florida logos. Currently ALTR button covers can also be purchased in Winter Park at Siegel’s Clothing and Gray’s Bookstore. Now, she’s ready to produce bright pink “button covers for a cause” and to revolutionize how to raise awareness for breast cancer by integrating it into everyday apparel, rather than only one month out of the year. Gramatikas is asking for support from the community in the form of crowdfunding, which uses the internet to pool money for anything from political campaigns and civic projects to scientific research and disaster relief. “We’ve turned to crowdfunding to help us manage the manufacturing of our newest button cover,” Gramatikas said. “For every box of six small or four large button covers that is pre-ordered, ALTR will donate $1 to Susan G. Komen. This will not only help us reach a different market, it will help us manage our manufacturing efficiently.” “We’re allowing people to pre-order covers at a discounted price of $10 during the crowdfunding period, then we will manufacture them and sell them at the full price of $12,” Gramatikas explained. The button covers are made of ABS plastic and slide onto existing buttons on most shirts, blouses and blazers. They are machine washable and also can be slipped onto shoes, hats, handbags and other items. “I think they’ll be great for hospitals and clinics to give out to staff, patients and especially to those getting a mammogram, and for runners who want to show their support in races and marathons.” Gramatikas said she hopes the crowdfunding effort – which runs through May 4 – will generate enough money so that ALTR can make a substantial donation to the Breast Cancer Awareness cause by the annual observance in October. To learn more about ALTR’s efforts, visit www.madetoaltr.com or the ALTR web page on RocketHub, a crowdfunding website, at http://rkthb.co/12737. ALTR is a client company of the University of Central Florida’s Business Incubation Program – Orlando.