BOLD! Technologies names Louis Simeonidis chief marketing officer

Orlando, Fla. -- BOLD! Technologies has appointed Louis Simeonidis chief marketing officer. Lydia Chicles, chief innovation officer at BOLD! Technologies, said Simeonidis has more than 17 years of experience in mobile marketing and business development. Simeonidis formerly served as chief marketing officer at Applico, and previously across several of the world’s leading agencies and innovation firms, where he helped develop mobile strategies and solutions for clients ranging from Google, NBC, and ABC to the FBI, GM, AT&T, Verizon, the U.S. Army, Smirnoff, Microsoft, Johnson & Johnson, and Pfizer. “Louis Simeonidis is one of the world’s leading experts in mobile marketing strategies and development and we are very pleased he has joined the BOLD! Technologies team,” Chicles said. BOLD! Technologies developed an online advertising platform and suite of mobile apps designed to enable businesses to sponsor ads that present their brand, events and promotional offers in the context of support to local organizations, schools and other cause-related initiatives. “One of our core values is the belief that marketing can be as effective for social change as for growing market share,” Chicles said. BOLD! Technologies is a member of the University of Central Florida Business Incubation Program in the Central Florida Research Park in East Orange County.