Winter Springs-Based Anti-Counterfeiting Technology Company Adds New Channel Partner Developer to Corporate Staff

WINTER SPRINGS, Fla. – Spectrum Dynamix Inc. has hired David Fonseca as senior vice president of channel development. Fonseca – who has been in the barcode/RFID item-tracking industry since the mid-1980s – previously partnered with pioneering companies such as Telxon, Symbol Technologies and Metrologic, all of which now are part of other major companies like Google and Honeywell. In his new role, Fonseca – a channel sales executive with more than 30 years of national and international business-to-business experience – will be charged with recruiting other companies to become partners with Spectrum Dynamix, the developer of SpectraSure™, a chemically-based security additive that makes it impossible to counterfeit a marked product. The co-branding relationship between Spectrum Dynamix and channel partner businesses will help legitimate manufacturers retain some of the more than $750 billion that is lost to counterfeiters annually, explained Russell Case, chief executive officer of Spectrum Dynamix. Spectrum Dynamix is a client company of the University of Central Florida Business Incubation Program located in Winter Springs