LONGWOOD – Shoppers’ Critique International, a consumer intelligence marketing agency, has been selected to receive free technical assistance through the state-funded GrowFL program.
Part of the Florida Economic Gardening Institute, GrowFL was created in 2009 by the Florida Legislature and is based at the University of Central Florida in Orlando. When selecting businesses the institute looks for ones that have the potential to be successful, but just need a little assistance to become a second-stage company, according to Dr. Tom O’Neal, executive director of the Florida Economic Gardening Institute.
“Shoppers’ Critique is an ideal candidate for the program. It is a qualified second-stage company that has shown it has the potential to reach the next level of success with GrowFL,” said O’Neal, who also is associate vice president for the University of Central Florida’s Office of Research and Commercialization.
GrowFL will support Shoppers’ Critique through a number of free services, including access to market research and technology, strategy analysis, forums, database research and website optimization.
The Longwood-based company – which formerly was primarily a mystery shopping agency – was founded in 1994 in the kitchen of husband and wife owners, Bill and Susan Green. After merging with two other companies, Shoppers’ Critique International now has 35 employees, and offers its customers numerous ways to measure their own customer satisfaction, including on-site, Internet and telephone mystery shops, as well as web and telephone surveys, according to Chief Operating Officer Rich Bradley.
“We love the whole economic gardening concept,” Bradley said. “This assistance will help us get to the next level.”
Bradley said his company has already seen some benefits.
“They’ve already opened up other channels for us,” he said. “And, they also looked at our operation and gave us feedback that validated what we're doing. It may sound trite, but GrowFL really is a win, win situation for everyone.”
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About Shoppers Critique International: Shoppers’ Critique International is the largest consumer marketing/intelligence company based in Florida, the customer service capital of the world. With a heritage that includes long-term relationships with America’s top brands across multiple industries, Shoppers’ Critique measures the customer experience, delivering the highest quality, most credible information in a timely manner, as well as actionable solutions to maximize customer retention and revenue growth, providing clients with an unparalleled return on investment. For details, visit ShoppersCritique.com.
About the Florida Economic Gardening Institute: The Florida Economic Gardening Institute was created by the 2009 Florida Legislature as the Economic Gardening Technical Assistance Program to stimulate investment in Florida’s economy by providing technical assistance for expanding businesses in the state. Qualified companies must be engaged in the following sectors to receive no-cost technical assistance: Manufacturing; Finance & Insurance Services; Wholesale Trade; Information Industries; Professional, Scientific & Technical Services; Management Services; and, Administrative & Support Services. Additional information is available at www.GrowFL.com.
For more information about this release, please contact: Rich Bradley, chief operating officer, 407-834-3337, rbradley@shopperscritique.com; Linda Jennings Nelson, GrowFL Outreach Director 407-882-0046, linda@GrowFL.com; Charlene Hager-Van Dyke, Larry Vershel Communications, 407-644-4142, chagervandyke@yahoo.com
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