Stirling Sotheby’s International Realty Hopes Speed Week in Daytona Beach could be Big Opportunity for Area Realtors

ORLANDO, Fla. --- Stirling Sotheby’s International Realty hopes Speed Week in Daytona Beach could be a big opportunity for area Realtors. The Stirling Sotheby’s firm has marshaled a team of luxury home specialist’s who plan to present their credentials to NASCAR owners and drivers arriving for the big race.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said NASCAR owners and drivers represent a major market opportunity for the Daytona Beach area.

Rachel McGrath and Debbie Keilin, international luxury home specialist with Stirling Sotheby’s International Realty, hope to capitalize on their personal endorsement from NASCAR icon Mike Skinner during the event.

“Many of the NASCAR owners and drivers fly their own airplanes,” Keilin said. “They can live anywhere, and the Daytona Beach area really is one of the best places in America for them to own a home,” she said.

“Market conditions in the Daytona Beach region couldn’t be better,” McGrath added.

“Luxury home prices are at their lowest in more than a decade and there are incredible values here.” McGrath said. “This window of opportunity won’t last long,” she added.

Rachel McGrath and Debbie Keilin represent Stirling Sotheby’s International Realty in the Volusia County area.

Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.

“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Keilin said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” she said.

While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.

“The market is adjusting and today we are at the point where we have a new pricing normal,” McGrath explained.

“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” she added.

Visit http://www.stirlingstars.com/.
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For more information contact: Debbie Keilin, East Volusia Associate, Stirling Sotheby’s International Realty 386 451-4251; Rachel McGrath, East Volusia Associate, Stirling Sotheby’s International Realty 386 795-0911; Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.