New University Study Shows Omega Cookie® Is a Tough Act to Follow

VENICE, Fla. – With imitation being a high form of flattery, the founders of Omega3 Innovations are pleased to see others conducting omega-3 research in an effort to create a product with the health benefits of their hallmark product, the Omega Cookie. But, unlike the ground-breaking Venice-based biotech company, researchers at the University of Maine could only succeed in adding 17 percent of the amount of omega-3 in their cookies and nutrition bars compared to the clinically-effective dose found in the gluten-free Omega Cookie, according to Dr. Bo Martinsen, co-founder of Omega3 Innovations. The results of the study, which were published in the September 2012 Journal of Food Science, show that the researchers managed to add only 178 mg of the essential fatty acids EPA and DHA, Martinsen said. [Please see link below.] “Our oatmeal-based cookie contains up to 2,000 mg of EPA and DHA per serving,” Martinsen said, adding that the dosage has been recognized by medical organizations such as the American Heart Association as being “clinically effective.” Directed by Martinsen and his partner/wife, Dr. Anne-Marie Chalmers, Omega3 Innovations has demonstrated that it is possible to add the necessary higher levels of omega-3 fish oil to cookies and nutrition bars without compromising taste. The idea of adding omega-3 to cookies and other functional food products is not a new one, he said, as several other food products on the market contain omega-3. “What differentiates the Omega Cookie from the others,” Martinsen said, “are the potential health benefits in each serving.” Compared to other omega-3 cookies and chocolates or omega-3 supplements, the Omega Cookie contains a clinically-effective dose of omega-3 that is derived from fish oil, not plant sources. Each 60 gram serving of Omega Cookie contains as much omega-3 fish oil as 7 regular omega-3 fish oil capsules, five grams of fiber, 200% of the daily value of vitamin D and 35% of calcium, according to Dr. Chalmers. “This is the real super food champion; a nutrition power house that can change the health of America,” she said, adding that the company is in the process of launching a chocolate-covered version of the Omega Cookie for coffee shops and fast food restaurants. Martinsen said the creation of the Omega Cookie in 2008 was no easy task, as it took five years of research and development to finalize the patented process needed to bake the Omega Cookie with such a high dose of omega-3 fish oil. “What this new study shows us is that the Omega Cookie truly is a unique medical food,” he added. http://onlinelibrary.wiley.com/doi/10.1111/j.1750-3841.2012.02870.x/abstract