Sotheby’s International Realty Network Launches Ad Campaign Targeting Top 10 Percent of World Population — Local Based Stirling Sotheby’s Heavily Involved

ORLANDO, Fla. --- Sotheby’s International Realty Affiliates LLC, including Stirling Sotheby’s International Realty, has launched its 2013 marketing campaign with plans to use top drawer media including the New York Times, Wall Street Journal, Architectural Digest, Hong Kong Tattler and BBC.com to create 700 million impressions — enough to reach 10 percent of the world’s current population. Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Lake Mary, one of the Sotheby’s Realty network’s 650 offices in 45 countries and territories worldwide, said the marketing campaign will target the wealthiest 10 percent of us who can afford to consider buying a luxury home. “We joined the Sotheby’s International Realty Network early in its inception nearly seven years ago because real estate is now global and Sotheby’s International Realty is the world’s leading luxury real estate brand,” Soderstrom said. That means some real marketing power in the hands of Stirling Sotheby’s International Realty associates who are helping luxury home owners sell their homes. And it means a decided advantage for luxury home owners in the Central Florida area, Soderstrom said. “We have a worldwide audience of affluent home buyers and one of the world’s most popular destinations is right here in Florida,” Soderstrom said. In 2012 Stirling Sotheby’s International Realty represented buyers and sellers from 12 different countries including China, Canada, Brazil and the U.K., Soderstrom said. Most luxury home buyers come from the U.S., Soderstrom said, but an increasing number come from overseas. “No matter what you hear on the news, the U.S. is by far the safest, most secure and most desirable environment in which to raise a family and enjoy the fruits of one’s labors,” Soderstrom said. “By marketing our clients’ luxury homes to a broader worldwide audience, we increase the potential value of every luxury home we represent,” he added. Last year Sotheby’s International launched specialty market websites to market farm, ranch, waterfront and ski properties, Soderstrom said. Soon Sotheby’s plans to launch new specialty websites that focus on golf, historic and metropolitan luxury homes and properties. “Last year Sothebysrealty.com logged seven million visits and four million unique visitors,” Soderstrom said. “We think we have the most powerful luxury real estate marketing tool on the planet.”