Tuesday, June 4, 2013

Gravitational Marketing hosts over 120 auto executives at specialized marketing seminar in Orlando

ORLANDO, Fla. – Gravitational Marketing, the Avalon Park based company author entrepreneurs Jimmy Vee and Travis Miller launched three years ago to provide marketing expertise to small business owners, hosted more than 120 auto dealer executives at downtown Orlando’s Renaissance Hotel recently for a special seminar on marketing strategies. Vee and Miller recently published a book on Gravitational Marketing with a first printing of some 10,000 copies. John Wiley & Sons is the publisher. Vee, co-author of Gravitational Marketing, The Science of Attracting Customers said the seminar focused on successful, highly effective marketing strategies using video and social media and smart new approaches to offline strategies for newspapers, radio, TV and direct mail. “We offer a bold, contrarian view point and non-traditional ideas,” Vee explained. “Our seminar explains how to attract the right customers who pay more, stay longer and refer everyone they know,” he said. Miller, who likewise co-authored Gravitational Marketing, said the simple ideas, tools, strategies and tips that drive Gravitational Marketing attract customers and close sales naturally, without manual sales labor such as cold calling, prospecting and begging for business. Miller, who also co-authored the text, said Gravitational Marketing is based on a simple concept. “Gravitational Marketing is based on the principle that all bodies exhibit an inherent gravitational force that naturally attracts other bodies. Every business has a natural tendency, however large or small, to attract customers,” Miller explained. “We teach business owners how to increase their gravitational potential without corresponding marketing costs utilizing a wide range of smarter strategies and new technology,” Miller said. Vee and Miller launched Gravitational Marketing with a total budget of $200. Last year the firm reported revenues of more than $6 million.

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