International, Out-of-State Home Buyers in Central Florida Finding Great Values that Locals Often Overlooked, Roger Soderstrom Says

ORLANDO, Fla. --- International and out-of-state home buyers in Florida are finding great values that local home buyers are overlooking, says one prominent realtor.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said international and out-of-state home buyers tend to look at Florida housing opportunities with un unvarnished eye.

“Floridians have been so inundated with how bad the market is that they’re overlooking that our market has bottomed out, and all of the great values that are now out there,” Soderstrom said.

Outsiders, including buyers from overseas, are finding a lot of Central Florida property priced well below property back home, and much lower than prices they may have experienced two or three years ago in Florida,” he said.

Luxury home specialist Dan Natoli agrees.

“Many excellent Central Florida homes are substantially undervalued, and the opportunities here are tremendous,” Natoli said.

“Sometimes, it takes an outsider to see the obvious, and that’s what is happening here. Some of the very best values are going to newcomers, international vacation home buyers and second home buyers,” Natoli said.

Natoli said the supply of undervalued properties is declining.

“The pool of listed homes for sale overall is declining,” Natoli said. “Currently, less than 11,000 homes are listed for sale in Central Florida and that’s the lowest in more than six years,” he said.

Natoli said some homes are seeing multiple offers for the first time in years.

“Stirling Sotheby’s is very aggressive in marketing homes to buyers throughout the U.S. and around the world,” Natoli said.

“In many cases we are creating markets for luxury homes and waterfront properties that are significantly larger than the Central Florida region,” he said.

About Stirling Sotheby’s International Realty
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com

Introducing David Toro, Luxury Homes Specialist at Stirling Sotheby’s International Realty

Orlando, Fla. --- David Toro, International Luxury Homes Specialist at Stirling Sotheby’s International Realty, has a different take on the real estate market from many market observers.

“In my role as an International Luxury Homes Specialist at Stirling Sotheby’s International Realty I have met countless celebrities, engineers, lawyers, doctors, business owners, and executives,” Toro said.

“While many educated individuals look down upon today's real estate market, I see a breadth of opportunity,” he said.

“We are emerging from an unprecedented housing market, but positive trends are already beginning to emerge. Buyers are leaving the sidelines and sellers are adjusting to the realities of the market. That’s a win/win situation, because as the supply curve dwindles, and as the demand curve increases, we will begin seeing a steady upbeat of market valuation,” he added.

For Toro, Stirling Sotheby’s International Realty has the best grasp of market conditions and the infrastructure to shape the market.

“Our marketing department constantly innovates new avenues for our listings. We are at the forefront of the industry. Luxury QR CODE marketing is a good example of our industry-leading efforts---we are among the first real estate firms in the U.S. to implement barcodes that can be scanned from your smart phone. The codes direct users to templates on the web that depict the properties features, and in some instances, we redirect our customers to video presentations of our homes,” Toro said.

“The National association of Realtors and Stirling Sotheby’s International Realty have acknowledged that video marketing is one of the most effective avenues of distribution to social media circles, so we have made it an important part of our business to develop media. Our company has an unlimited variety of proprietary marketing avenues that distinguish us from the competition,” he said.

Stirling Sotheby’s International Realty produces results that would be inaccessible elsewhere, Toro asserts.

“I have worked with many high net worth individuals,” Toro said. “In one case, I negotiated a million dollars off the asking price for a luxury property. While this is a career benchmark, benchmarks result when determination, the skills of a professional real estate advisor, and a brokering agency with a powerful infrastructure all come together,” he said.

That infrastructure extends outside the traditional “Realtor” scope, Toro added.

“Most people don’t realize that Stirling has a worldwide auction group that can auction off real estate in any part of the globe. If you have a multi million dollar property that your’re interested in selling, we can, and will sell it at market value or better,” he said.

About Stirling Sotheby’s International Realty:

Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.