Lennar Reports Brisk Sales of Terrace Condominiums, Luxury Verandahs at Heritage Bay Golf & Country Club

NAPLES - Lennar reports that sales of Terrace condominiums and luxury Verandah homes are outpacing projections at Heritage Bay Golf & Country Club, located off Immokalee Rd. east of I-75 in Naples.

Matt Devereaux, director of sales for Lennar in the Naples/Fort Myers region, said more than half of the Terrace condominium units in the newest building have already sold out at prices starting from the mid-$100s, with construction set to start later this month.

Two buildings with 12 luxury Verandah homes have sold out and a third building is half sold out at prices ranging from the low $200s.

“We have seen a huge surge in interest coming from northeastern and Midwestern states, Canadian families and Europeans,” Devereaux explained.

One big reason for the sales surge is a marketing strategy Lennar launched nine months ago that includes free golf, tennis and country club membership with every new home purchase.

“Industry-wide, Florida home builders were deeply slashing their prices and devaluing their homes,” Devereaux explained. “We focused on adding as much value as possible. We reduced prices too, but adding free golf, tennis and country club membership adds a tremendous lifetime and lifestyle value that means much more than a price reduction,” he said.

For more information, contact:
Matt Devereaux, Director of Sales, Lennar-Southwest Florida 239-278-1177