Saturday, March 13, 2010

Stirling Sotheby’s International Realty forms Strategic Partnership with Canin Associates Planners, Architects

ORLANDO - Stirling Sotheby’s International Realty has formed a strategic partnership with Canin Associates urban planning, landscape architecture and architectural design studios in Orlando.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said the internationally recognized, full service, multi-disciplined design and architectural firm is a perfect match for Stirling Sotheby’s.

“Canin Associates will provide conceptual and product design services to Stirling Sotheby's agents and clients, including home owners, home buyers, builders, developers, and lenders,” Soderstrom said.

“With the emphasis today on bank-owned and short sale properties, many luxury home buyers can dramatically improve the value of their new purchase through creative design,” Soderstrom explained.

Canin Associates principal Tony Weremeichik is working closely with Stirling Sotheby's associates and their clients to help solve home design challenges, Soderstrom said.

Canin Associates will also serve Stirling Sotheby’s builder, developer and lender clients whose distressed properties can sometimes be dramatically improved with relatively minor redesign and repositioning, Soderstrom said.

“Today's consumers are changing their lifestyles, product needs and product designs,” said Soderstrom.

“Current economic conditions and worldwide recession have affected nearly everyone, and there are many new important design trends emerging as a result, including right-sizing floor plans, practical use of space, homes that grow and a renewed appreciation for curb appeal. Canin Associates has played a leading role identifying these changes and adapting them to practical use here in Central Florida,” he said.

Soderstrom said Stirling Sotheby’s and Canin Associates plan a print and video series of bi-monthly features for print and online distribution under the title of “Home Design Trends for the consumer-centric lifestyle.”

“We are developing a creative, informative and entertaining approach to helpful strategies that will appeal to renters, homeowners, new home buyers, home sellers, builders, developers, and lenders,” Soderstrom said.
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For more information, contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890
Tony Weremeichik, Principal Canin and Associates, 407-422-4040 x209 tweremeichik@canin.com

About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones, which serve all of Central Florida. Visit www.StirlingSIR.com

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