Stirling Sotheby’s Top Executive Says Housing Prices in Central Florida Stabilizing, Establishing a New Pricing Normal in The Market

ORLANDO - Central Florida’s housing slump may have bottomed out and housing prices are stabilizing, says one industry expert, though it may be some time before housing values begin to climb again.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.

“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Soderstrom said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” he said.

While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.

“The market is adjusting and today we are at the point where we have a new pricing normal,” Soderstrom explained.

“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” he added.
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com

About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.