Showing posts with label housing. Show all posts
Showing posts with label housing. Show all posts

Thursday, February 3, 2011

Stirling Sotheby’s Top Executive Says Housing Prices in Central Florida Stabilizing, Establishing a New Pricing Normal in The Market

ORLANDO - Central Florida’s housing slump may have bottomed out and housing prices are stabilizing, says one industry expert, though it may be some time before housing values begin to climb again.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said Central Florida’s five-year market decline has left prices down 40-60 percent from the market high and many home sellers have held off placing their homes on the market hoping for a recovery.

“Pricing stabilization has taken a long time, and price increases won’t be realized until sometime in the future,” Soderstrom said. “Home sellers who are holding off waiting for better market conditions may miss out on the greatest buying opportunity if they are looking to purchase a new residence,” he said.

While sellers may realize a lower price than they might hope for, they also have the opportunity to acquire another residence for much less than they could before.

“The market is adjusting and today we are at the point where we have a new pricing normal,” Soderstrom explained.

“Real estate remains a neighborhood business. Some neighborhoods with homes less distressed are performing better than other neighborhoods. Property owners who are selling in today’s market and repurchasing are finding themselves in a win-win situation,” he added.
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For more information contact: Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890; rsoderstrom@stirlingSIR.com

About Stirling Sotheby’s International Realty: Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates three performance zones which serve all of Central Florida. Visit www.StirlingSIR.com.

Wednesday, November 25, 2009

Ride Green Scooters a Big Hit at UCF Housing Fair

ORLANDO, Fla. --- Ride Green Scooters of Winter Park---the new venture by Orlando entrepreneur Ron Schwartz that markets fuel-efficient scooters priced from under $1,000 rated at 75-110 miles per gallon---was a big hit at the University of Central Florida Housing Fair on the east Orlando campus recently.

“About 3,000 students attended the Housing Fair and at least 1,000 of them visited our exhibit,” Schwartz said.

Located on Fairbanks Ave. in Winter Park, Ride Green Scooters has recently received two new 2010 models adding to its Jonway and Shenke motor scooter inventory. Both are made in China.

“We are one of the first dealers to import these two new models in the Orlando region and they are selling well,” said Brian Schwartz, managing partner. Both scooters offer versions that range from 50-cc to 250-cc and feature upgraded suspensions and disc brakes.

“For more than half the world’s population, these energy-efficient vehicles are the principal means of transportation,” said Schwartz. “Most UCF students see them as an ideal solution to the on-campus parking shortage,” he added.

Ride Green Scooters offers a 24-hour, seven-day-a-week road service program for all participating scooter owners and expert scooter maintenance and repair on all models is available at the Ride Green Scooters Showroom and Garage at 671 W. Fairbanks.

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For more information, contact:
Ron Schwartz, Principal, Ride Green Scooters 407-342-3648 (direct)
Brian Schwartz, Principal, Ride Green Scooters 407 467-3214
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

Tuesday, October 27, 2009

Ashton Woods Homes Goes U.S. Government One Better with $8,000 Stimulus for all new Home Buyers

ORLANDO, Fla. --- Ashton Woods Homes reported it is offering an $8,000 Ashton Woods Homes stimulus grant to all new home buyers in the Orlando and Tampa Bay regions.

Michael Roche, vice president of sales and marketing for Ashton Woods Homes in Orlando and Tampa, said the $8,000 stimulus applies to all new home buyers, whether or not they qualify for the $8,000 U.S. federal tax credit that ends Nov. 30.

“We announced our stimulus grant because a number of home buyers are worried their homes won’t be completed in time to qualify for the $8,000 U.S. tax credit,” Roche said.

“In addition, the federal tax credit only applies to new home buyers. The $8,000 Ashton Woods Homes stimulus grant applies to all home buyers,” he said.

Ashton Woods Homes builds single-family homes and town homes in seven Orlando-area communities and six in the Tampa Bay region.

Ashton Woods Homes is a subsidiary of the Great Gulf Group of Companies, a North American real estate conglomerate headquartered in Toronto, and currently has communities under development in Houston, Dallas, Atlanta, Phoenix, Tampa, Denver and Orlando.

For more information, contact:
Michael Roche, VP Sales & Marketing Ashton Woods Homes-Orlando/Tampa, 407-647-3700;
John Reny, President, Ashton Woods Homes-Orlando/Tampa 407-647-3700
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

Tuesday, September 29, 2009

Beazer Homes Offers Special Discounted Prices at Dupree Lakes in Land O’Lakes

TAMPA, Fla. – Beazer Homes is offering special discounted prices starting from the $140s at Dupree Lakes, the new home community located off Ehren’s Cutoff and S.R. 41 in Land O’Lakes.

Karey Rhodes, sales manager for Beazer Homes in the Tampa Bay region, said Beazer Homes has completed four ready-to-move-in homes at Dupree Lakes, priced from $139,900.

Rhodes said all four ready-to-move-in homes will likely sell before Oct. 30 and close by Nov. 30. That’s the cutoff date for the $8,000 U.S. Federal Tax credit for new home buyers, and it has already generated a surge in model home visitors, Rhodes said.

Dupree Lakes features a community clubhouse with resort-style swimming pool, soccer field, basketball and tennis courts and walking trails.

For more information, contact:
Karey Rhodes, Sales Manager, Beazer Homes/Tampa 813-663-9002 Krhodes@beazer.com

David Byrnes President Beazer Homes / Florida Division - 407-339-4114 dbyrnes@beazer.com

Theresa Tilton, Vice President of Sales Beazer Homes /Florida Division 407-339-4114; ttilton@beazer.com

Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

About Beazer Homes
Beazer Homes, headquartered in Atlanta, is one of the country's 10 largest single-family homebuilders with operations in 17 states. Beazer Homes is listed on the New York Stock Exchange under the ticker symbol "BZH."

Beazer has Five Move-In-Ready Homes at Legacy near Downtown Orlando, and a rush of Tax Credit Buyers Expected

ORLANDO, Fla. - Beazer Homes has five ready-to-move-in single family homes at Legacy, the lakefront community off S. Orange and Holden Aves., minutes from downtown Orlando.


Theresa Tilton, vice president of sales for Beazer Homes in Florida, said three, four and five-bedroom homes at Legacy range in size from 2,284 square feet of living space to 3,500 square feet.


Tilton said all five homes will likely sell before Nov. 30. That’s the cutoff date for the $8,000 federal tax credit for new home buyers, and it has already generated a surge in model home visitors at Legacy, Tilton said.


New Homes at Legacy are priced from the $300. Altogether 40 home sites remain for sale at the community.


Legacy features a private lakeside park with viewing dock to Lake Jessamine and it is one of the last new home communities in the downtown Orlando area.


For more information, contact:
David Byrnes President Beazer Homes / Florida Division - 407-339-4114 dbyrnes@beazer.com


Theresa Tilton, Vice President of Sales Beazer Homes /Florida Division 407-339-4114; ttilton@beazer.com


Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142


About Beazer Homes:
Beazer Homes, headquartered in Atlanta, is one of the country's 10 largest single-family homebuilders with operations in 17 states. Beazer Homes is listed on the New York Stock Exchange under the ticker symbol "BZH."

Tuesday, September 15, 2009

Lennar’s Central Florida Division Launches New Web Site to Focus on $8,000 Tax Credit, 50 Tampa Bay-Area Homes for Sale

TAMPA, Fla. - Lennar’s Central Florida Division, which builds new single-family homes and town homes priced from the $100s to the $400s, has launched a special web site to focus on the $8,000 federal tax credit for first-time home buyers with some 50 ready-to-move-in homes available in 16 communities in the Hillsborough, Pasco and Polk County areas.

Mark Metheny, president of Lennar’s Central Florida Division, said www.Lennar8000reasons.com offers the new homes for sale priced from the low $100s to $300,000.

“Lennar8000reasons.com presents a new home buying guide and special incentives to make these ready-to-move-in homes even more affordable and more appealing,” Metheny said.
The $8,000 federal tax credit---a major incentive for new home buyers and a major economic stimulus program---expires at the end of November.

“We anticipate a big surge in sales during October and November as buyers move to take advantage of the tax credit incentive before it expires,” Metheny said.

For more information contact:
Jassy Friddle, Marketing Manager Lennar, 888-317-7489;
Mark Metheny, Lennar Division President-Central Florida, 888-317-7489;
Robert Jesski, Lennar Vice President of Sales-Central Florida, 888-317-7489;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 lvershelco@aol.com.

Real Estate Investors Eye Improving Market with Higher Interest Rates, Inflation Boost, says NAI Realvest Chairman


ORLANDO, Fla. - U.S. real estate investors foresee an improved housing market in 2011 that could contribute to the expected economy recovery.

Longtime real estate investment analyst George Livingston, chairman emeritus of NAI Realvest in Maitland, said the newest EcoTrends report from the Institute for Trend Research points out that with the housing decline near its end, real estate investors are likely to jump back into the market in increasing numbers.

“Stock prices are way up, U.S. money supply is rising sharply, the Purchasing Manager’s Index is in an uptrend and residential and commercial mortgage interest rates are still low,” Livingston said.

“All those indicators point to real estate as an increasingly important investment asset, so we will likely see some significant growth in residential and commercial real estate values,” Livingston explained.

“The risk is that interest rates and perhaps inflation are likely to be higher in 2011,” Livingston added. “Real estate is of course a good asset to hold in times of inflation.”

For more information, contact:

George Livingston, Chairman Emeritus, NAI Realvest 407-875-9989 glivingston@realvest.com


Patrick Mahoney, President, NAI Realvest, 407-875-9989 pmahoney@realvest.com


Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 lvershelco@aol.com

About NAI Realvest:

NAI Realvest, serving all of Central Florida, is a fully integrated commercial real estate operating company specializing in brokerage, development, investment, leasing and management, consulting and research services in the U.S. and worldwide. NAI Global is an international commercial real estate network with over 325 offices spanning the globe. Since 1978, clients have built businesses on the power of NAI Global’s expanding network. Extensive services include multi-site acquisitions and dispositions, sublease, tenant representation, lease administration and audit, investment services, due diligence and related consulting and advisory services. To learn more, visit http://www.nairealvest.com/.

Friday, September 4, 2009

Ashton Woods Homes Starts Construction of Three Ready-To-Move-In Luxury Homes at Thornhill

ORLANDO, Fla. - Ashton Woods Homes has started construction of three ready-to-move-in luxury homes at Thornhill, overlooking Lake Sharp off S.R. 535 and Reams Rd. in Windermere, and at least one will close in time to take advantage of the stimulus tax credit.

Michael Roche, vice president of sales and marketing for Ashton Woods Homes in the Orlando region, said he anticipates a surge in home buyers between now and the Nov. 30 expiration of the $8,000 federal tax grant on new home purchases.

Thornhill features three, four, and five-bedroom homes priced from $249,000 that range from 1,870 square feet of living space to 4,000 square feet.

New homes at Thornhill in one and two-story designs feature a striking Key West theme that won a 2009 Parade of Homes Merit Award and Outstanding Feature Award.

Ashton Woods Homes is a subsidiary of the Great Gulf Group of Companies, a North American real estate conglomerate headquartered in Toronto, and currently has communities under development in Houston, Dallas, Atlanta, Phoenix, Tampa, Denver and Orlando.

For more information contact:
Michael Roche, VP Sales & Marketing Ashton Woods Homes-Orlando/Tampa, 407-647-3700
John Reny, President, Ashton Woods Homes-Orlando/Tampa 407-647-3700
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

$8,000 Housing Tax Credit Makes an Impact: Beazer Homes Starts Construction of 13 New Town Homes at Verano at Bartram Park

JACKSONVILLE, Fla. - Beazer Homes has started construction of 13 new town homes at Verano at Bartram Park, located off Bartram Park Rd. in the Mandarin area of Jacksonville.

David Byrnes, president of Beazer Homes in Florida, said the two, three and four-bedroom town homes range in size from 1,416 square feet of living space to 1,496 square feet with attached one-car garages.

New town homes at Verano at Bartram Park are priced from $134,990 to $155,600.

Byrnes said the surge in new construction is a direct result of U.S. economic stimulus efforts.

“New home buyers have until the end of November to take advantage of the $8,000 U.S. Federal tax credit,” Byrnes said. “The tax credit has already had a big impact on sales and we anticipate a big last-minute rush to buy homes in the best locations before the tax credit expires,” he said.

All 13 new tax credit town homes will be completed in early November, Byrnes said.

For more information, contact:
David Byrnes President Beazer Homes / Florida Division - 407-339-4114 dbyrnes@beazer.com

Theresa Tilton, Vice President of Sales Beazer Homes /Florida Division 407-339-4114; ttilton@beazer.com

Dan Gregory, General Sales Manager, Beazer Homes-Jacksonville 904-292-9440; dgregory@beazer.com

Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

About Beazer Homes:
Beazer Homes, headquartered in Atlanta, is one of the country's 10 largest single-family homebuilders with operations in 17 states. Beazer Homes is listed on the New York Stock Exchange under the ticker symbol "BZH."

Tuesday, August 25, 2009

Commercial Real Estate, Investment Analyst Sees Mixed Signals on Economy, Housing News Promising


Commercial Real Estate, Investment Analyst Sees Mixed Signals on Economy, Housing News Promising

ORLANDO, Fla. - Veteran commercial real estate and investments analyst George Livingston, chairman emeritus of NAI Realvest in Maitland, said the Federal Bank of Atlanta’s recent economic update reports mixed signals on the U.S. economy but good news for the U.S. housing market.

While consumer gauges---the U.S. Consumer Confidence Index and the University of Michigan’s Consumer Sentiment Index---showed declines, capital goods orders increased modestly in June for the first time in more than a year.

Two major housing indices may signal a bottoming of the housing slump and the path toward recovery. The widely respected Case-Shiller Home Price Index was up, Livingston said, and new and existing single-family home sales were up in June for the third month in a row---and higher than industry expectations.

“It appears the housing market may be recovering and the rest of the economy is lagging,” said Livingston.

For more information, contact:
George Livingston, Chairman Emeritus, NAI Realvest 407-875-9989 glivingston@realvest.com
Patrick Mahoney, President, NAI Realvest, 407-875-9989 pmahoney@realvest.com
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142 lvershelco@aol.com

About NAI Realvest:
NAI Realvest, serving all of Central Florida, is a fully integrated commercial real estate operating company specializing in brokerage, development, investment, leasing and management, consulting and research services in the U.S. and worldwide. NAI Global is an international commercial real estate network with over 325 offices spanning the globe. Since 1978, clients have built businesses on the power of NAI Global’s expanding network. Extensive services include multi-site acquisitions and dispositions, sublease, tenant representation, lease administration and audit, investment services, due diligence and related consulting and advisory services. To learn more, visit http://www.nairealvest.com/.

Thursday, July 9, 2009

Nearly Half of Central Florida Home Buyers Pay Cash as Lower Priced Condominiums and Homes Impact Housing Market

Nearly Half of Central Florida Home Buyers Pay Cash as Lower Priced Condominiums and Homes Impact Housing Market

ORLANDO, Fla. - Almost half---42.3 percent---of all home buyers in Central Florida during the first five months of this year paid cash, according to recent figures from the Orlando Regional Realtor Association (ORRA).

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty www.StirlingSIR.com in Orlando, said while ORRA’s information includes condominiums and single-family homes that buyers have been snapping up for as low as $70,000, his firm has been closing cash sales in most price ranges this year.

“I think the historically large volume of cash sales is due not only to a large inventory of lower-priced condominiums – many left over from the deluge of condominium projects and conversions between 2005 and 2007 – but also homebuilder inventories and resale properties priced under $350,000, Soderstrom said.

Soderstrom said new conventional loans totaled just over 27 percent of all home sales during the period. FHA loans totaled 23.62 percent of all homes sold.

“FHA financing is becoming very popular today because of the low 3.5 percent down payment required, and the maximum loan amount has been raised to $417,000, which would apply to most homes sold in Central Florida,” Soderstrom said.

Soderstrom said he was surprised by the relatively low number of homes – 1.78 percent of the total – sold with Veterans Administration financing.

“Many individuals in Florida qualify for VA loans, which require no down payment on a mortgage of up to $417,000,” Soderstrom said.

“We are currently encouraging our buyers to utilize the VA loan program if they are eligible,” he added.

During the first five months of the year ORRA reported 7,834 home sales closed.

For more information please contact:
Roger Soderstrom, Owner/Founder, Stirling Sotheby’s International Realty 407.588.1260; http://www.StirlingSIR.com;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142

About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.

Friday, May 8, 2009

Home Sales Hottest in Three Market Sectors: Distressed Sales, First-Time Buyers and Vacation Homes


Home Sales Hottest in Three Market Sectors: Distressed Sales, First-Time Buyers and Vacation Homes

ORLANDO, Fla. - Central Florida home sales may still leave a lot to be desired but three market segments are warming up fast, according to Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando.


“About half of all home sales in the Central Florida market today qualify as distressed sales,” said Soderstrom. “These include short sales and foreclosures,” he said.


That’s no secret, Soderstrom said, but two emerging market segments are much more promising.


“First-time home buyers seeking houses priced under $400,000 are mostly younger buyers, under 34, who were priced out of the market from 2004-2007, but are now able to purchase a home due to a 40-50 percent drop in the median sale price,” Soderstrom said.


Today’s up to $8,000 tax credit for first time home buyers is also enhancing current sales activity, he said.


Families seeking vacation homes, pre-retirement and retirement homes are starting to heat up the market, Soderstrom added.


“Many Americans, Canadians and U.K. residents are looking for homes priced from $125,000 to just under $300,000,” Soderstrom said, “and generally they prefer new homes or recently built homes and condominiums.”


“We are seeing substantially more activity in all three of these market sectors, but at the same time we’re seeing some recovery in the upper tier – $1,000,000 to $3,000,000 range – that Stirling Sotheby’s International Realty (http://www.stirlingsir.com/) is most recognized for. There are some amazing values and opportunities in the market right now and I don’t know when it will be a better time to buy a home,” he explained.


“It will be many years before we see a return to 2005 levels but we are seeing many bright spots here and there,” Soderstrom said.


For more information please contact
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-588-1260


Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142


About Stirling Sotheby’s International Realty:

Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, worldwide auctions, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.

Friday, May 1, 2009

George Livingston: Last Quarter was The Worst, This One will be Better, Positive Growth should start by December


George Livingston: Last Quarter was The Worst, This One will be Better, Positive Growth should start by December


MAITLAND, Fla. - The first quarter of 2009 was the worst of the recession, according to longtime area market analyst George Livingston, chairman emeritus of Orlando-area based NAI Realvest.


“The current quarter will be less bad, and we’re already seeing signs of improvement, but we won’t see positive growth until the last quarter of this year or the first quarter of next year,” Livingston said.


“Initial recovery will be slow, full recovery won’t occur until well into the next decade,” Livingston said.


“Consumer confidence is low but it is getting better, and the same can be said for business confidence,” Livingston said.


“Profits are improving in some cases. Banks should do better as we move forward and the third quarter should see broad improvement in corporate earnings,” he said.


Livingston said housing should bottom by year-end, and recovery will be slow due to the drag of foreclosures. “When the housing market recovers, we won’t see the sort of peaks we’ve seen in the past,” he said.


The reason? “Unemployment will continue to increase through year-end,” Livingston said. “Job creation will be slow."


Economic trends will continue to have a negative effect on most commercial real estate sectors, Livingston added, including retail, office, warehouse and distribution.


“Rental apartments should be among the first to recover,” Livingston said.


For more information please contact:
George Livingston, Chairman Emeritus, NAI Realvest 407-875-9989 glivingston@realvest.com;

Janice Paiano, Director of Marketing, NAI Realvest jpaiano@realvest.com

Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142


About NAI Realvest:
NAI Realvest, covering all of Central Florida, is a fully integrated commercial real estate operating company specializing in brokerage, development, investment, leasing and management, consulting and research services in the U.S. and worldwide. NAI Global is an international commercial real estate network with over 325 offices spanning the globe. Since 1978, clients have built businesses on the power of NAI Global’s expanding network. Extensive services include multi-site acquisitions and dispositions, sublease, tenant representation, lease administration and audit, investment services, due diligence and related consulting and advisory services. To learn more, visit http://www.nairealvest.com/.

Thursday, April 30, 2009

ICI Homes Chairman Hosseini optimistic about housing recovery


ICI Homes Chairman Hosseini optimistic about housing recovery

DAYTONA BEACH, Fla. – April is shaping up to be the best month for ICI Homes sales in the last three years, Mori Hosseini, chairman and CEO of the homebuilding company told the national audience on CNBC’s daily TV show Mad Money hosted by Jim Cramer earlier this week.


Cramer has been insisting that the hard data supports his conclusion that the housing market will bottom out in June of this year despite continued media commentary to the contrary. So he decided to reach out to one of the nation’s hardest hit markets – Florida, and to one of the nation’s largest privately-held homebuilders to get his perspective. Hosseini and Cramer discussed the state of the industry.


"Prices of homes stopped dropping in February and the velocity of sales picked up dramatically,” Hosseini said. “We are cautiously optimistic that we are coming out of the downturn and the worst is behind us.”


Hosseini has good reason to be optimistic. Traffic to the ICI sales centers has spiked in recent weeks, he said.


“There is demand out there because we cut our prices to their lowest levels in many years. Savvy buyers recognize tremendous value when they see it, so they’re finally getting off the fence, taking advantage of historically low interest rates and getting back into the market…and that’s good news for us.”


When asked why he thought the media was under reporting this shift in activity, Hosseini explained to Cramer and his audience that the media has always been a lagging indicator in any building recovery and it may be six to seven months into the rise of activity before the media starts reporting positive news.


Cramer closed the segment lauding Hosseini’s positive comments which he strongly indicated supports his theory that the housing bottom is nearing.


For more information, contact:
Lisa A. Egle, Marketing Manager ICI Homes-Daytona Beach, 386-236-4273

Rosemary Messina, VP Sales & Marketing ICI Homes, 386-236-4231

Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142


About ICI Homes
ICI homes, ranks among the top 100 Builders by Builder magazine and is one of the largest privately owned homebuilder in the US. The 30-year-old firm builds new homes and resort facilities in the Volusia-Flagler region as well as Northeast Florida, Orlando and Tampa.