ORLANDO, Fla. --- Melrose-Sovereign Companies which ranks as one of Florida’s most active homeowner and condominium association management firms, has launched an intern program to expose entry level student candidates to the intricacies of neighborhood management.
Jack Hanson, LCAM, co-founder and partner of Melrose-Sovereign Companies with Ellen Lumpkin, LCAM, said marketing manager Michael Gonzalez will head the program.
“Our internship program is designed to provide a good working knowledge of a wide range of job-specific skills, including search engine optimization (SEO) techniques and strategies, social networking and online marketing skills, expertise in verbal communication through recorded videos and interviews of Melrose-Sovereign executives and keyword research,” Gonzalez said.
Gonzalez said workplace skills gained through the Melrose-Sovereign internship program are immediately transferable to other companies.
“Knowing how to make your web page rank well is critical because every day billions of people begin their searches with an online search engine,” Gonzalez explained. “This holds true whether your company is engaged in community management or alternative energy technology,” he said.
“The power of social networking sites such as, Facebook, Twitter and LinkedIn is growing at astronomical rates. Knowing how these sites work and more importantly how to use them to grow a business will be key in gaining an edge over competitors,” he said.
Gonzalez said interns at Melrose-Sovereign will be expected to learn how to compose and edit press releases, manage social media accounts, record and post YouTube videos and network with Melrose-Sovereign executives.
“We’ve developed a pretty comprehensive program that mixes meaningful work with valuable skills development and an in-depth understanding of universal business processes,” Gonzalez said.
Headquartered in Orlando, Melrose-Sovereign Companies has eight offices throughout the state.
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