Tuesday, October 23, 2012

Omega3 Innovations’ Omega Cookie® is Dose-Equivalent to Lipid-Lowering Prescription Drug

VENICE, FL – Why take an expensive prescription medication to lower your triglycerides when you can enjoy a delicious cookie that does that and more? That’s what the founders of Omega3 Innovations want to know. After years of studies, Doctors Bo Martinsen and Anne-Marie Chalmers of Venice-based Omega3 Innovations created a tasty oat fiber based cookie that contains seven fish oil capsules worth of the vital nutrient EPA/DHA. The American Heart Association says it only takes two or more grams of EPA/DHA [between four and seven capsules of fish oil] daily to lower elevated lipids. Pronova BioPharma, a major pharmaceutical company, recently announced that its popular prescription drug Omacor/Lovaza is safe and effective in lowering elevated triglycerides. It has just been approved in Japan for the treatment of hypertriglyceridemia – or elevated triglycerides – at a dose of two grams of EPA/DHA per day. But then, Omega3 Innovations’ Omega Cookies also contain two grams of EPA/DHA along with a full-serving of cholesterol-lowering beta-glucan oat fiber, which Dr. Martinsen says serve as a meal and “create a feeling of satiation that also helps manage weight.” “Adding soluble oat fiber to the formulation gives the cookie a punch of lowering LDL cholesterol that omega-3 alone is not able to do,” he says. “Because the cookies do not contain any trans fats, preservatives or added sugar they can be eaten for breakfast or as a snack that actually reduce food cravings and improve your overall health.” Early pilot studies on the two ounce Omega Cookie – which also is gluten free and diabetes friendly with only 10 grams of sugar and 220 calories – indicates the cookie improves the cardiovascular risk ratio of HDL/ LDL cholesterol in addition to lowering triglycerides, says Chalmers, who along with her partner/husband has spent 16 years researching omega-3 fish oil. “The delicious cookie presentation gives an extremely high compliance rate that you won’t find with most drugs and capsules,” says Chalmers, who soon plans to launch a dark chocolate-covered version of the cookie. While it’s chock-full of omega-3 fish oil, the patent-pending Omega Cookie, which comes in a variety of flavors, has no fishy taste or smell. “Who would argue that it’s more appealing to eat a cookie than taking capsules, especially when it’s great tasting and healthy,” she asks. The other question remains: Why take pills when you can have a cookie?

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