Rental Lifestyles Division at Stirling Sotheby’s International Realty Focused on more former homeowners impacted by distressed sales

ORLANDO, Fla. --- Stirling Sotheby’s International Realty’s Rental Lifestyles division serves a growing segment of the housing market – the thousands of homeowners in the Central Florida region who have been forced into a rental status.

“The wave of distressed housing properties has yet to peak,” said Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty. “In October, 65 percent of all homes sold in the Central Florida region were classified as distressed, which indicates short sales or foreclosure sales,” he said. “Most of those sellers need to become renters and we are focused on assisting them.”

Soderstrom said the Rental Lifestyles division has been working with families to find suitable and sustainable rental opportunities that offer them some of the same conveniences they had in their former home that may be found in a smaller single-family home, a townhome or condominium for lease.

The Rental Lifestyles division also works with property owners, lenders and banks to find suitable renters. “We offer a wide array of services from discreetly qualifying tenants to negotiating and servicing leases,” said Peter Voigt, performance director for Rental Lifestyles.

Voigt joined Stirling Sotheby’s and helped launch the Rental Lifestyles division earlier this year after six years working for major rental and property management firms in Central Florida. That hands-on experience along with the marketing scope of the Sotheby’s International affiliation provides an enormous market base to meet the demands of renters and owners impacted by the current recession.

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For more information contact:
Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty, 407-581-7890

Larry Vershel or Beth Payan, Larry Vershel Communications, 407.644.4142

About Stirling Sotheby’s International Realty:
Stirling Sotheby’s International Realty is affiliated with Sotheby’s International Realty, the largest luxury real estate brand in the world. Stirling Sotheby’s exclusive services include luxury residential, new homes, commercial, property management, in addition to supporting builders, developers, lenders, and asset managers. The company operates five performance centers which serve all of Central Florida.